Justin Lai Email & Phone Number

New York, Ny, Us

New York, United States

• Conduct user-centered ad copy for 5 major pharmaceutical brands targeted towards consumers and healthcare professionals.• Analyze and create reports based on performance metrics to ensure that budgets are pacing at optimal projected spend within Google Ads and Microsoft Advertising • Create and stage accessible presentations exploring a product’s specifications and pricing strategies.• Identify and improve website and brand image through effective SEM and SEO practices, boosting search engine rankings and website traffic through A/B testing and discussing relevancy and quality of key terms and meta tags • Collaborated in a cross-functional setting with SEM, SEO, and Social Marketing teams to communicate the creation and live updates of healthcare brands’ advertisements

• Research funding opportunities and develop over 20 grant proposals• Update information regarding federal regulations, agency requirements, and procedures to maintain substantial availability of administrative rewards• Oversee writing process by proofreading and editing of public product descriptions found in over 15 web pages

Stony Brook University, New York, United States

• Managed and maintained the website's function and technical design for end-user display • Initiated piece pitches within group meetings to keep publication cycle vibrant and consistent, leading to the production of 45 works in 3 months

Stony Brook University, New York, United States

• Authored clear and concise articles on current events to inform 20,000+ students• Documented and interviewed research project leaders and professors within the medical and STEM field• Reviewed and provided feedback for articles written by students, collaborating on subject matter, grammar, and style