Everyone has multiple Lending products and great rates, but I feel it is imperative that clients understand the options that are available to them. The lending landscape has changed dramatically over the years and ensuring that we as Mortgage and Real Estate Professionals fully understand what it is that the client is looking for by asking deep questions, getting to the emotional and logical reasons behind those decisions is so very crucial. This helps us to build trust and rapport from the referral stage through closing and post closing process.Core ValuesHONESTY & INTEGRITY- Do you need to know that your Loan officer is being honest and has the integrity to make sure the client comes first? AVAILABILITY- Does your Loan Officer need to be flexible with their schedule? Do you work full time and need to meet at a time that many would consider after hours?KNOWLEDGE- Do you expect your Loan Officer to know their stuff? Do you want a Loan Officer with a track record?PROFESSIONAL- Do you expect your Loan Officer to be and act professional? Do you expect your Loan Officer to treat you with the same respect and professionalismHELPFUL- Some folks may have less knowledge/experience than others; do you expect your Loan Officer to you with a little extra patience, and to help you out a little more along the way? RETURN PHONE CALLS- Do you expect your Loan Officer to answer their phone; or return messages promptly? COMMUNICATION- Do you expect to be notified if there is an issue with the loan? Unforeseen problems do arise; do you expect to be kept in the loop right away before it’s too late? RECIPROCATE- Referrals should be a two way street; if you are sending your Loan Officer clients, do you expect to get clients in return?PARTNERSHIP – Having a partner that is dedicated to helping you grow your business every step of the way is invaluable. If you invest in me I will certainly be fully invested in your success.Justin Coleman NMLS ID #283650Park City, UT 84060801-759-7252 Mobile435- 254-1419