Develop and lead execution of strategic public relations and communications and marketing activities to drive Perkins Coie's global brand awareness and growth as one of America's leading law firms to a broad range of clients, including many of the world’s most innovative companies and industry leaders.Manage proactive and responsive media inquiries and opportunities to ensure a balance of positive coverage across legal and business media in terms of highlighting firm leadership, practices, and business capabilities across the United States, Europe, and Asia. A trusted communications advisor to firm leadership, practice leaders, and senior partners with respect to securing positive and impactful media coverage for the firm’s business activities, as well as Perkins Coie’s business operations, diversity and inclusion initiatives, pro bono legal work, and community service programs. Direct and oversee communications staff and two public relations agencies.

Devised and managed multi-faceted communications plans for the U.S. wireless industry association and CTIA President and CEO. Crafted targeted communications campaigns that promoted the wireless industry’s reputation and public policy goals. Counselled and helped determine messaging for President and CEO, Regulatory Affairs and Government Affairs teams that advanced CTIA’s public policy and legislative objectives. Served as a lead spokesperson for the wireless industry to national media. Created proactive, rebuttal and crisis communications strategies to promote and improve the wireless industry’s reputation and policy priorities with the White House, Congress, the Federal Communications Commission, state governments and other stakeholders. Provided communications support to CTIA member companies, including AT&T, Verizon, T-Mobile and Sprint, and oversaw daily response strategies to national broadcast, print and digital media.

Directed and managed all public affairs and communications campaigns for the Federal Trade Commission, Chairwoman Edith Ramirez, and the FTC’s leadership team. Conceived communications plans, including proactive, rebuttal and crisis strategies, that supported the FTC’s policy priorities and consumer protection mission, with a focus on the technology sector and antitrust challenges of corporate mergers.Lead communications counsel to FTC Chairwoman, other commissioners, and senior staff for press conferences on major law enforcement actions, media interviews, congressional hearings and speeches before industry forums. Prepared the Chairwoman for media interviews and served as a spokesperson for the Chairwoman and FTC to national media. Led public affairs coordination and message development with other government agencies, including the Department of Justice, the Federal Communications Commission, and the Consumer Financial Protection Bureau.Developed thought leadership platforms for FTC leadership with stakeholder groups. Oversaw FTC.gov, which receives 450,000 average weekly visits, a $1 million budget, and a staff of 12 public affairs, digital and social media specialists.

Press Secretary to FCC Chairman Tom Wheeler, former Chairwoman Mignon Clyburn, former Chairman Julius Genachowski, and senior agency leadership team. Provided strategic communications counsel and direction for the Office of the Chairman. Leveraged relationships with leading national, tech and trade journalists across TV, radio, print and online media outlets to achieve set communications goals. Acted as a spokesman for the Chairman and Commission to national press.Devised and implemented communication strategies that supported the FCC’s mission, including effective messaging strategies, with national media, congressional, industry and other stakeholder audiences. Directed the Chairman’s monthly press conference at Commission Open Meetings with attending press pool. Staffed and prepared the Chairman, bureau chiefs and senior legal advisors for media interviews. Provided crisis communications direction, such as the agency’s response to Hurricane Sandy. Drafted and edited agency news releases, press briefing papers, media backgrounders, blog posts, and speeches and opinion editorials for national press. Managed and prioritized daily media calls and information requests for the Office of the Chairman, and senior agency leadership to maximize positive media coverage.

U.S. Corporate Communications Manager for Tata Communications, a global telecommunications and Enterprise IT solutions provider, and one of the major operating companies of the $130 billion Tata Companies.Managed all U.S. PR programs and strategic communications and marketing campaigns in line with Tata Communications' global and U.S. business objectives. Target audiences included media, industry analysts, segmented customer groups and other industry stakeholders.