Director Of Advertising
CurrentResponsible for the strategy and execution of large-scale, multi-channel digital advertising campaigns, including tracking progress toward goals, monitoring budgets, and adjusting plans based on results and key metrics.Optimize brand awareness and lead generation campaigns across the digital landscape including video, display, paid social, and other online marketing channelsEnsure a high level of client satisfaction to generate incremental revenue & retention at all times-Expertise in but not limited to Google Ads, Facebook Business Advertising, Instagram Business Advertising, & LinkedIn Advertising.-Responsible for making strategic & actionable recommendations to improve KPIs, ROI, & ROAS.-Consistently design, launch, & optimize multi channel data-driven A/B testing-Support team members in their continued education, growth, & certifications.