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Geneva, Switzerland

Genève, Genève, Suisse

Genève, Genève, Suisse

Switzerland

As a leader in online business, I led local teams towards the development of this activity. I spearhead the online distribution strategy: Offering expertise, analysis, & synthesis of markets, insights, and actionable opportunities.Based on performances I defined priorities to expedite online activities.Work with markets to identify local trends, needs, define solutions, and ensure strong execution. 🚀 Strategic Visionary & E-Commerce Expert🌐 International Distribution Development🛍️ Online Business & Brand Image Enhancement🌐 Business Development & Collaborative Leadership🌍 Organizational & Performance Enhancement📊 Performance Monitoring & Opportunity Exploration🌐 Marketplace Expertise💻 Tissot.com

Neuchâtel Area, Switzerland

As Retail team leader I was in charge to ensure & improve retail engagement and increase retail performances. Key pivotal position between TR team, Boutique Staff and HQ teams. 🔥 Retail Engagement & Excellence📊 Market Business Analysis💡 VM Instore Brilliance🌟 Sales Training development #CustomerExperience #LuxuryRetail #MarketingMastery #BrandInnovation 🚀👑

Région De Bruxelles, Belgique

Responsible for the CRM in the Benelux with the CHANEL and retailers database.Developed a local CRM and digital marketing strategy in line with the head office guidelines. Monitored the e-retail digital activities, negotiated with e-retailers the optimal visibility during animation campaigns. Managed and controlled the marketing budget for year N and lead the budgeting process for year N+1.Designed next year CRM and DIGITAL action plan in coordination with senior management.Implemented a new system for the collection of customer information used by CHANEL CRM.Coordinated the roll out of a new type of CHANEL retail shops (CONCESSIONS) in collaboration with IT, Merchandising and Retail teams. Key local contact for the CHANEL webshop for the product forecasts, local prices and labelling translations. Local member for the unofficial market team, worked with Paris team to fix the monitoring and actions guidelines.Image & Business: online & CRM actions X2 with the key e-retailer during key launch.Brand action: Become Brand tester of the main e-retailer to work on their digital developments.Additional Role: Marketing leader to develop Concessions model in Netherland.

Région De Paris, France

Assisted the area manager for the customer relationship and internal coordination of the Belgium and Scandinavians clients. Coordinated between the trade marketing and the commercial activities for the fragrance and beauty animations.Key contact for all clients for any action related to product orders. Marketed new products to clients and informed them on logistic information and price evolution.Responsible for the area budget and controlled marketing campaign spending. Periodical review of the budget in collaboration with the accounting department.Analysed sell in / sell out results on a weekly and monthly basis to extract key numbers used by the Travel Retail team.

Région De Paris, France

Managed trade animations for perfume and beauty products with all local retailers. Coordinated the design and development of PLV for the retailers. Worked on PLV and samples with optimal split based on target and shop specificities.Coordination and communication between the retailers and internal teams.

Levallois-Perret

Assist Key Account on fragrance and beauty business at Marionnaud (about 500 doors) and Une Heure Pour Soi (about 100 doors). Key contact of retailer shops for the brands KENZO and GIVENCHY.Coordinated trade operations, defined targets and POSM split for each door.Analysed sell in / sell out and animation campaigns impact. Compared the activity versus last year on a weekly basis and generated reports for the sales management.

Levallois-Perret

Reviewed of the legal documentation for BIOTHERM body products and monitored the impact of new regulations. Coordinated with global legal department and lab to collect instructions. Liaised with all the international affiliates and their respective legal department for the implementation, control and review of the labelling of each product.

Paris

Assisted the area manager and marketing manager for the commercial and marketing activities covering the Euro area.Part of the trade marketing and commercial activities team for the fragrance and eyewear products (about 350 doors).Set up of the trade marketing animations ((podium, HOG, promotional space...)and controlled the visuals are conform to internal policies and design.Analysed results of each commercial animations and discussed them with the area manager.Managed orders of each operator and updated them with new pricing and products information.Review of sell in / sell out results on a monthly basis and analysed the global activity on the region.Organised Europe BA's seminar with the training department.

Région De New York City, États-Unis

Presentation of different child clothing lines to clients and placed order.Key contact for brand owners, Americans agents and clients.

Master 2 (M2), Business, Management, Marketing, And Related Support Services

Activities and Societies: Bureau des élèves -responsable du Gala annuel Equipe: 35 personnes Budget: 100k€ Résultat: 1400 entrées - record.

Master, Luxury Management Of Goods & Services

Classe Preparatoire Aux Grandes Ecoles