Senior Editor
Current
Grew Pinterest audience from 0 to largest referral source of traffic. Managed editorial team of freelance writers, virtual assistants, interns and designers. Initiated and managed traffic partnerships, including guaranteed swaps and social exchanges. Oversaw content for traffic platforms, such as Outbrain, CrowdIgnite and ZergNet.Edited site for arresting headlines, eye-catching photos and overall engaging content.Created weekly traffic and top content reports using Google… Show more Grew Pinterest audience from 0 to largest referral source of traffic. Managed editorial team of freelance writers, virtual assistants, interns and designers. Initiated and managed traffic partnerships, including guaranteed swaps and social exchanges. Oversaw content for traffic platforms, such as Outbrain, CrowdIgnite and ZergNet.Edited site for arresting headlines, eye-catching photos and overall engaging content.Created weekly traffic and top content reports using Google Analytics data. Collaborated with sales & marketing team on campaign ideas; edit sponsored content and emails.Developed strategies for optimizing on all traffic sources, from Pinterest to paid sources. Wrote stories and pitch ideas; lead editorial team by example. Monitored traffic on ChartBeat and Google Analytics; assign new stories based off top content. Show less