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🧢 Conférencière, Enseignante, je change de casquette comme de chemise. Mon passé de pubarde rencontre l'entrepreneuriat que je conjugue au présent depuis 2018. Et bim, ça fait des chocapics 🍫.Après 7 années passées au sein d'agences de publicité - dont 5 vécues à NY City -, je décide de rentrer à Paris pour vivre mon rêve : l'entrepreneuriat.Je crée une première entreprise, ClassPop, pour divertir les Parisiens grâce à des expériences d'apprentissage immersives 🍿.J'en crée une seconde pour combattre la solitude intellectuelle qui a tué ma première boîte. Brains with Benefits est la communauté d’entraide qui permet à 200 entrepreneurs de trouver les réponses à leurs questions business pour pérenniser leur activité ☀️.- - - Aujourd'hui, je transforme les Entrepreneurs Passionnés en Marques Passionnantes.🎤 Chief Personal Branding Officer, j’offre des conseils en communication aux dirigeants, au sein d’incubateurs et dans les médias. Je partage toutes mes expériences business, les bonnes comme les moins bonnes pour donner vie à mon mantra. Apprendre de ses erreurs, c’est bien. Apprendre de celles des autres, c’est mieux ! Besoin d'enflammer votre Communication sur LinkedIn ?Besoin de doper votre Pitch Business ? Réservez votre Atelier 💪 ! https://lnkd.in/eiWbDryA
Station Numixs
View- Website:
- roissypaysdefrance.fr
- Employees:
- 316
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Directrice Station NumixsStation NumixsParis, Fr -
Conférencière, Experte Personal Branding Sur Linkedin Et Pitch BusinessJustine Lambert Jul 2023 - PresentParis, Île-De-France, France𝐌𝐢𝐞𝐮𝐱 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐪𝐮𝐞𝐫 𝐩𝐨𝐮𝐫 𝐦𝐢𝐞𝐮𝐱 (𝐬𝐞) 𝐯𝐞𝐧𝐝𝐫𝐞 !** Le Pitch Business : Comment convaincre son audience en 1'30, ou moins, si affinités ? **** Le Personal Branding : Comment (se) vendre sur Linkedin ? **Voici les deux thèmes qui dictent mes conférences et animent mes prises de parole (en public). 📰 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐌𝐞𝐝𝐢𝐚 : Les Echos Entrepreneurs, Traverses (My Little Paris). 🧪 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐮𝐛𝐚𝐭𝐞𝐮𝐫𝐬 : Willa Paris, Euratech Lille, Ville de Courbevoie.🍾 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐒𝐚𝐥𝐨𝐧𝐬 𝐝𝐞 𝐥'𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐢𝐚𝐭 : Go Entrepreneurs, Salon SME, Free-Up Festival. -
Fondatrice De Brains With Benefits, Facilitatrice De 350 Sessions De BrainstormingBrains With Benefits May 2020 - Jul 2023Ville De Paris, Île-De-France, France𝐏𝐫𝐞𝐦𝐢è𝐫𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐚𝐮𝐭é 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝'𝐄𝐧𝐭𝐫𝐚𝐢𝐝𝐞 𝐞𝐧𝐭𝐫𝐞 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐂𝐨𝐦𝐩𝐥é𝐦𝐞𝐧𝐭𝐚𝐢𝐫𝐞𝐬 !Matchmaker des "Célibataires de l'Entrepreneuriat", Brains with Benefits (r)assemble des profils complémentaires. La Communauté Business prête aux Solopreneurs et Freelance, des cerveaux en plus ("Brains with Benefits"), des compétences qu'ils n'ont pas.👩🏻💻 350 problématiques business portées par les entrepreneurs, solutionnées ensemble, en moins de 3 années. 💪🏽 150 entrepreneurs aidés, et autant d'entreprises développées. -
Founder Of ClasspopClasspop Paris Sep 2018 - Apr 2020Paris, FranceClasses on anything and everything in unexpected locations. The locations always match the content of the class to enhance the learning experiences and allow people's brains to better remember the wanted skill. -
Director, Engagement Strategy @ Publicis New YorkPublicis Jun 2017 - Aug 2018Greater New York City AreaCrafted engagement strategies for key clients: Tampax & Always (P&G Fem Care brands), Samsung, Kinder, Garnier and Red Lobster. Worked in close partnerships with {Behavioral} Scientists, {E-commerce} Strategists, and Creatives throughout the whole ideation process, often co-authoring brand activations with them. Inspired teams with detailed consumer journeys to identify consumer mindsets and highlight trigger moments to leverage. Guided clients through communication strategies based on the right content, on the right channels, at the right time with a consumer "hyper-centric" approach.Helped grow the Engagement Strategy expertise within the agency and client teams. -
Associate Director Of Strategy @ Publicis New YorkTribal Worldwide Apr 2016 - Jun 2017Greater New York City AreaWOOSH BEAUTY by BOBBIE THOMAS (Makeup) Guided Woosh in its communication journey as a 'newborn' brand. Elaborated a Brand House document (brand essence, equity, character…) to help prioritize the numerous ‘Reasons To Believe’. Created digital content and channel strategies to increase opportunities for trial. MARS GROUP, IAMS (Pet Food) Created a new content framework to help the brand impact memory structures. Developed a celebratory campaign to empower cat owners. PFIZER, ROBITUSSIN (Healthcare) Conducted social listening around the disruptive nature of cough, did brand/competitive audits to identify the social white space, defined content and channel strategies for the second year of the ‘It’s Never Just A Cough’ campaign. ULTRA TESTING (Startup hiring people on the autism spectrum)Conceptualized an interactive digital experience to show autism as a competitive advantage among corporate employers. OtherCreated a partnership between Tribal and the Fashion Institute of Technology. Briefed Social Media Marketing bachelor students to introduce them to ‘real’ business challenges. -
Senior Digital Strategist @ Publicis New YorkPublicis Nov 2014 - Mar 2016Greater New York City AreaP&G, TAMPAX (Feminine Care)Built strategies and consumer journeys to frame digital and social content for both Global and Regions (North America, Western Europe) marketing teams.Investigated what ‘Fashion’ means to Millennials (Radiant campaign), and what 'A First Tampon' means to Gen-Zs (POME content) via social listening and search behavior monitoring exercises, to help improve the brand’s relevance to the communication targets. Helped the brand refine its tone of voice to better resonate with Millennials/Gen-Zs, while being cognizant of the social bias and taboo around periods. Adopted a Test and Learn approach (sentiment analysis, engagement metrics) to identify what resonated from one culture to another, in terms of aspirational language and imagery. Educated clients and internal team on social content best practices (Facebook, Instagram, YouTube), and "new" communication codes ( 👩 ). -
Brand Digital Planner & Social Content Strategist @ Iris New YorkIris Aug 2013 - Oct 2014Greater New York City AreaCOTY, RIMMEL (Cosmetics)Generated the ‘Rockin Curves’ mascara launch strategy, made the "London Look" relevant to 16-25 y.o. American girls, and initiated relationships with 75 American beauty bloggers on behalf of the beauty brand.Successfully executed a reactivation email strategy to qualify and redefine the Rimmel active database. Created social content themes and managed communities (Facebook, Twitter, Instagram, Tumblr) including posting, customer service, and reporting (Google Analytics, Tumblr Dashboard, social listening on Sysomos). 20% increase in Instagram followers from June to October 2014 (31K followers).RECKITT BENCKISER, CLEARASIL (Skin Care)Built themed presentations like ‘The Ephemeral Web’ (Snapchat, Whisper, Secret, WeHeartIt) to explore new platform opportunities for Clearasil to connect with teens.RECKITT BENCKISER, VEET (Beauty)Provided cultural analysis on beauty and hair in the US, for clients based out of France (lead market) to adapt global campaigns to the North American market. -
Planner & Crm Brand Strategist @ Mrm ParisMrm Worldwide Oct 2011 - Mar 2013Paris Area, FranceConducted social listening analysis among CHANEL’s consumers to identify and understand the target's luxury needs.Formulated insights to guide 360 communication strategies, and shaped the brand’s promises for OPEL (automotive), NOVASANTÉ (healthcare), MCCAIN (foods). Coordinated communications planning and promoted CRM rhythm paradigm based on the target’s lifestyle for SFR (telecommunications). -
Junior Account Executive (New Business) @ Mrm ParisMrm Worldwide May 2011 - Oct 2011Paris Area, FranceOrchestrated resources and timing for co-authored MRM – McCann global pitches (PURINA by NESTLÉ, FISHER-PRICE), won by the Paris and NY agencies. Created strategic research decks and mapped brand’s positioning for these pitches. -
Planner (Intern) @ Bbdo New YorkBbdo New York Apr 2010 - Aug 2010New YorkConducted consumer focus groups and internal creative brainstorming to build commercialization strategies:MONSTER.COMConducted qualitative research among HR professionals to evaluate their usage of social networks for hiring purposes.HYATT HOTELSContributed to the hotel industry’s first hypo-allergenic room messaging (branding and naming).GILLETTEAnalyzed male grooming communication codes in China for product launch opportunities. -
Planner (Intern) @ Fcb ParisFcb Global Apr 2009 - Jul 2009Paris Area, FranceWrote weekly newsletters to Nivea and Printemps Department Store for strategic advice, gathered best practices on beauty and fashion markets. -
Account Manager & Copywriter (Intern) @ Bkn StrasbourgBkn Strasbourg Apr 2008 - Jun 2008Strasbourg Area, FranceManaged the following accounts: Credit Agricole (French national bank) and Gilles Epie’s website (French cook) for the launching of their communication campaigns and the creation of their catch phrases.
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Frequently Asked Questions about Justine Lambert
What company does Justine Lambert work for?
Justine Lambert works for Station Numixs
What is Justine Lambert's role at the current company?
Justine Lambert's current role is Directrice Station numixs.
What is Justine Lambert's email address?
Justine Lambert's email address is ju****@****ail.com
What is Justine Lambert's direct phone number?
Justine Lambert's direct phone number is (212) 279*****
What schools did Justine Lambert attend?
Justine Lambert attended Iae Lille, Iut Robert Schuman, Sciences Po Strasbourg.
What are some of Justine Lambert's interests?
Justine Lambert has interest in Human Rights, Civil Rights And Social Action, Education, Dance, Stand Up Comedy Shows, Tumblr, Creative Writing, Arts And Culture.
What skills is Justine Lambert known for?
Justine Lambert has skills like Advertising, Integrated Marketing, Market Research, Marketing, Social Networking, Crm, Online Advertising, Strategic Planning, Customer Insight, Social Media Marketing, Consumer Insights, Brand Architecture.
Who are Justine Lambert's colleagues?
Justine Lambert's colleagues are Dounia Madani, Laure Alezra, Gwenaëlle Crenn, Nadège, Glawdys Gillot, David Gallardo, Zin-Eddine Benyamna, Clydie Gailan.
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France3rms.fr, guerlain.com, estee.com
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