Justine Lambert Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

𝐌𝐢𝐞𝐮𝐱 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐪𝐮𝐞𝐫 𝐩𝐨𝐮𝐫 𝐦𝐢𝐞𝐮𝐱 (𝐬𝐞) 𝐯𝐞𝐧𝐝𝐫𝐞 !** Le Pitch Business : Comment convaincre son audience en 1'30, ou moins, si affinités ? **** Le Personal Branding : Comment (se) vendre sur Linkedin ? **Voici les deux thèmes qui dictent mes conférences et animent mes prises de parole (en public). 📰 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐌𝐞𝐝𝐢𝐚 : Les Echos Entrepreneurs, Traverses (My Little Paris). 🧪 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐮𝐛𝐚𝐭𝐞𝐮𝐫𝐬 : Willa Paris, Euratech Lille, Ville de Courbevoie.🍾 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐒𝐚𝐥𝐨𝐧𝐬 𝐝𝐞 𝐥'𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐢𝐚𝐭 : Go Entrepreneurs, Salon SME, Free-Up Festival.

Ville De Paris, Île-De-France, France

𝐏𝐫𝐞𝐦𝐢è𝐫𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐚𝐮𝐭é 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝'𝐄𝐧𝐭𝐫𝐚𝐢𝐝𝐞 𝐞𝐧𝐭𝐫𝐞 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐂𝐨𝐦𝐩𝐥é𝐦𝐞𝐧𝐭𝐚𝐢𝐫𝐞𝐬 !Matchmaker des "Célibataires de l'Entrepreneuriat", Brains with Benefits (r)assemble des profils complémentaires. La Communauté Business prête aux Solopreneurs et Freelance, des cerveaux en plus ("Brains with Benefits"), des compétences qu'ils n'ont pas.👩🏻‍💻 350 problématiques business portées par les entrepreneurs, solutionnées ensemble, en moins de 3 années. 💪🏽 150 entrepreneurs aidés, et autant d'entreprises développées.

Paris, France

Classes on anything and everything in unexpected locations. The locations always match the content of the class to enhance the learning experiences and allow people's brains to better remember the wanted skill.

Greater New York City Area

Crafted engagement strategies for key clients: Tampax & Always (P&G Fem Care brands), Samsung, Kinder, Garnier and Red Lobster. Worked in close partnerships with {Behavioral} Scientists, {E-commerce} Strategists, and Creatives throughout the whole ideation process, often co-authoring brand activations with them. Inspired teams with detailed consumer journeys to identify consumer mindsets and highlight trigger moments to leverage. Guided clients through communication strategies based on the right content, on the right channels, at the right time with a consumer "hyper-centric" approach.Helped grow the Engagement Strategy expertise within the agency and client teams.

Greater New York City Area

WOOSH BEAUTY by BOBBIE THOMAS (Makeup) Guided Woosh in its communication journey as a 'newborn' brand. Elaborated a Brand House document (brand essence, equity, character…) to help prioritize the numerous ‘Reasons To Believe’. Created digital content and channel strategies to increase opportunities for trial. MARS GROUP, IAMS (Pet Food) Created a new content framework to help the brand impact memory structures. Developed a celebratory campaign to empower cat owners. PFIZER, ROBITUSSIN (Healthcare) Conducted social listening around the disruptive nature of cough, did brand/competitive audits to identify the social white space, defined content and channel strategies for the second year of the ‘It’s Never Just A Cough’ campaign. ULTRA TESTING (Startup hiring people on the autism spectrum)Conceptualized an interactive digital experience to show autism as a competitive advantage among corporate employers. OtherCreated a partnership between Tribal and the Fashion Institute of Technology. Briefed Social Media Marketing bachelor students to introduce them to ‘real’ business challenges.

Greater New York City Area

P&G, TAMPAX (Feminine Care)Built strategies and consumer journeys to frame digital and social content for both Global and Regions (North America, Western Europe) marketing teams.Investigated what ‘Fashion’ means to Millennials (Radiant campaign), and what 'A First Tampon' means to Gen-Zs (POME content) via social listening and search behavior monitoring exercises, to help improve the brand’s relevance to the communication targets. Helped the brand refine its tone of voice to better resonate with Millennials/Gen-Zs, while being cognizant of the social bias and taboo around periods. Adopted a Test and Learn approach (sentiment analysis, engagement metrics) to identify what resonated from one culture to another, in terms of aspirational language and imagery. Educated clients and internal team on social content best practices (Facebook, Instagram, YouTube), and "new" communication codes ( 👩 ).

Greater New York City Area

COTY, RIMMEL (Cosmetics)Generated the ‘Rockin Curves’ mascara launch strategy, made the "London Look" relevant to 16-25 y.o. American girls, and initiated relationships with 75 American beauty bloggers on behalf of the beauty brand.Successfully executed a reactivation email strategy to qualify and redefine the Rimmel active database. Created social content themes and managed communities (Facebook, Twitter, Instagram, Tumblr) including posting, customer service, and reporting (Google Analytics, Tumblr Dashboard, social listening on Sysomos). 20% increase in Instagram followers from June to October 2014 (31K followers).RECKITT BENCKISER, CLEARASIL (Skin Care)Built themed presentations like ‘The Ephemeral Web’ (Snapchat, Whisper, Secret, WeHeartIt) to explore new platform opportunities for Clearasil to connect with teens.RECKITT BENCKISER, VEET (Beauty)Provided cultural analysis on beauty and hair in the US, for clients based out of France (lead market) to adapt global campaigns to the North American market.

Paris Area, France

Conducted social listening analysis among CHANEL’s consumers to identify and understand the target's luxury needs.Formulated insights to guide 360 communication strategies, and shaped the brand’s promises for OPEL (automotive), NOVASANTÉ (healthcare), MCCAIN (foods). Coordinated communications planning and promoted CRM rhythm paradigm based on the target’s lifestyle for SFR (telecommunications).

Paris Area, France

Orchestrated resources and timing for co-authored MRM – McCann global pitches (PURINA by NESTLÉ, FISHER-PRICE), won by the Paris and NY agencies. Created strategic research decks and mapped brand’s positioning for these pitches.

New York

Conducted consumer focus groups and internal creative brainstorming to build commercialization strategies:MONSTER.COMConducted qualitative research among HR professionals to evaluate their usage of social networks for hiring purposes.HYATT HOTELSContributed to the hotel industry’s first hypo-allergenic room messaging (branding and naming).GILLETTEAnalyzed male grooming communication codes in China for product launch opportunities.

Paris Area, France

Wrote weekly newsletters to Nivea and Printemps Department Store for strategic advice, gathered best practices on beauty and fashion markets.

Strasbourg Area, France

Managed the following accounts: Credit Agricole (French national bank) and Gilles Epie’s website (French cook) for the launching of their communication campaigns and the creation of their catch phrases.

Master Degree, Marketing, Communication

MASTER DEGREE, specializing in International Marketing, Communication & Culture EDUCATIONAL COURSES Consumers’ behavior, Market research.

Bachelor, Information, Communication

BACHELOR, specializing in Advertising EDUCATIONAL COURSES Communication’s sociology, Creativity

First Year, Politics