Fractional CEO, President, Chief Merchandising Officer, Chief Marketing Officer services.

Developed, launched, and led 3 women's apparel brands (Billie the Label, Lett Clothing, and Most of All) contributing over 30% of total Verishop platform revenue.

• Developed, led, and delivered design and buying strategies for mainline product, collaborations, third party buys, private label and gifting programs, and category expansions. Led, developed, and managed 8-person team of designers, concept designers, and buyers. • Owned lineplan and collection development.• Led and managed product development cycle from initial design concept through sampling and production; drove issue resolution and collaborated with patternmaking and production… Show more • Developed, led, and delivered design and buying strategies for mainline product, collaborations, third party buys, private label and gifting programs, and category expansions. Led, developed, and managed 8-person team of designers, concept designers, and buyers. • Owned lineplan and collection development.• Led and managed product development cycle from initial design concept through sampling and production; drove issue resolution and collaborated with patternmaking and production teams in daily fittings. • Developed and drove team goals/milestones to encourage pro-active engagement across design team. • Researched, reviewed, edited, and approved all new trend stories, color assortments, and design pass-offs. • Evaluated daily performance by style to identify design opportunities and chase/recut styles to drive sales.• Daily partnership with Marketing, Creative, Ecommerce, and Planning understand consumer engagement, shopping behavior, conversions, and key metrics to drive product/merchandising opportunities.• Oversaw strategy and outreach for private label and third-party business expansion; managed annual OTB, identified new category opportunities (Beauty, Home, Intimates), sourced/developed relationships with new vendors, and negotiated all terms and pricing. Grew third party sales over prior year by 230%. • Owned execution for all partnerships and collaborations, including Net-a-Porter, HAIM, Doen, and Oeuf collaborations; worked together on initial designs and concepts, planned and managed time and action calendars across all parties, drove internal/external cross functional coordination to achieve deliverables, and revised/approved product samples.• Led and managed Ref’s first swimwear line launch from design/concept through production; oversaw and managed all calendars, samples, and deliverables with external vendors/partners. Show less

• Conducted topside opportunity analyses and collaborated on special projects supporting all merchandise categories and channels. • Worked with cross-functional groups on broader corporate initiatives: omni channel integration, supply chain management, promotions/pricing design, international venture development, and merchant process improvement. • Collaborated with Marketing and leveraged merchandising data, customer analytics, and competitive landscape research to develop new… Show more • Conducted topside opportunity analyses and collaborated on special projects supporting all merchandise categories and channels. • Worked with cross-functional groups on broader corporate initiatives: omni channel integration, supply chain management, promotions/pricing design, international venture development, and merchant process improvement. • Collaborated with Marketing and leveraged merchandising data, customer analytics, and competitive landscape research to develop new promotional concepts. Show less

• Developed seasonal category strategies and negotiated vendor agreements to drive $100 million in annual sales. Designed and implemented financial sales & margin plans, partnered in market, and managed monthly Open-To-Buy (OTB) process.• Collaborated with team in market appointments, communicated financial goals to vendors, and managed annual purchase budget across 200+ brands.