Proven marketing leader with 20 years experience in B2B technology go-to-market with a focus on product marketing, strategy, and growth. I enjoy creating positioning and compelling narratives that uplevel company performance, building healthy teams that are known for high quality work, and helping revenue and product teams win.My strength is deeply understanding audiences, the challenges they have, and how to position product innovation as a solution to their challenges. By combining audience insight with an analytical approach to market segmentation, I’ve built repeatable processes that help revenue teams prioritize where to focus and product teams decide what to build next. I’ve been successful at global scale at Microsoft, in hyper-growth environments like DocuSign, and earlier stage startups - as well as across a variety of segments, audiences, and go-to-market motions, including PLG, sales-led, and complex enterprise buying cycles. Whenever someone has asked if I prefer left brain or right brain environments, I say yes. Marketing doesn’t make me choose a side, which energizes me. Specialties:Product marketingPortfolio go-to-marketSingle product -> multi-productAudience definition and market segmentationCustomer insights, industry trends, competitive intelligenceSales enablementProduct-led growth and product-led salesNew product introductionProduct strategyPositioning, messaging, and content developmentPricing & packagingHelping revenue teams winBuilding healthy teams