Justine Tompkins Email & Phone Number

Berlin, Berlin, De

• Manage the end-to-end strategy and execution of all journeys and campaigns• Own email and SMS programs from ideation, brief creation, asset design, list segmentation, review and approval process, scheduling, and collaborate with copywriting, brand, and e-commerce teams• Create customer segmentation strategies based on geo-location, engagement, past purchase behaviors, etc.• Plan and execute A/B tests to better understand consumer behavior for future journeys and campaigns• Launched and continue to manage Refer a Friend program to increase existing customer loyalty and owned channel acquisitions • Redesigned and restructured Welcome Series and Abandoned Cart flows and continue to iterate as necessary• Build robust reports inclusive of email and SMS metrics (engagement, retention, revenue, promotions, etc.) and performance across classes and services (scheduling, revenue, retention, payment type, attendees, etc.)•Ideate and plan giveaways with brand partners from start to finish including initial outreach, email and social media asset creation, and overall execution

Golden Valley, Minnesota, Us

• Oversee and manage all aspects of retention and CRM• Working cross-departmentally to optimize and enhance the customer journey at all touchpoints, across multiple channels, and customer segments to drive increased acquisition, retention, and LTV metrics • Development of customer loyalty programs, customer referral programs and referrals, and reactivations• Identifying opportunities to optimize customer engagement, marketing initiatives, CRM, and brand awareness• Reimagined and enhanced email acquisition and customer flows/journeys• Execute end-to-end email marketing campaigns including creative briefing, merchandising, copywriting, proofreading, programming in SFMC/Klaviyo, testing, approvals, scheduling, and deployment• Track weekly KPI metrics including weekly orders, revenue, acquisition, average LTV, and campaign efficacy• Own monthly Email Calendar and organize monthly meetings to discuss email concepting and planning based on upcoming partnerships, holidays, new initiatives, and product launches• Concept and execute A/B testing to increase customer engagement and conversion

Golden Valley, Minnesota, Us

• Self-taught HTML and CSS basics to take over CRM from VP of Growth after exit• Planned and executed email campaigns through SFMC• Managed a team of 5 Customer Experience Associates while transitioning to a focus on CRM and retention initiatives• Trained up CX associate as my replacement before transitioning to my current role

Golden Valley, Minnesota, Us

• Responsible for customer volume via email, phone, chat, text, and social media and providing amazing experiences and developing lasting relationships with customers through these channels• Shared customer feedback with entire team to ensure the product and customer experience is constantly improving• Worked closely with teams across product, marketing, growth, brand, tech, and operations to ensure our customer strategy aligns with larger growth of the company•Responsible for website maintenance pertaining to menu information including copy and images•Tracked weekly KPIs for revenue, growth, orders placed, churn, etc

Los Angeles, California, Us

• Support VP of Sales on varied projects including performing research and creating presentation decks using PowerPoint• Responsible for managing the calendar for the VP of Sales• Responsible for completing monthly financial reports including expenses and cash reporting• Coordinate daily and reoccurring meetings with various departments as well as outside brands• Responsible for booking travel arrangements for several executives• Responsible for latest-season sample preparation to present to Buyers and make dress- ready for Models• Maintain showroom in “market ready” condition at all times• Create a strong visual appearance for the showroom by effectively executing merchandise plans and strategies•Assist the Sales team with the arrangement of the showroom in order to ensure a highly professional buying environment for market appointments• Responsible for sample send-outs to client accounts for e-commerce photo shoots• Trade show preparation and coordination• Sample tracking in Excel for PR and Sales for samples sent to Buyers and client accounts

Brooklyn, New York, Us

• Provide world-class customer experience through direct customer interaction via phone, email, and chat. • Responsible for day-to-day support of Classic renters, bridal orders, and Unlimited customers.• Train new Unlimited Liaisons in order to provide service to our customers and to effect inter-department knowledge for cross training and brand awareness purposes• Deliver training to the Customer Insights Team pertaining to Unlimited subscription updates, including new site launches, subscription updates, etc.• Manage and oversee a Detractor call campaign, and reach out to customers in order to win them back and improve the customer experience for all. Contact customers that effect overall Net Promoter Score• Work cross-functionally with departments to enhance the customer experience by providing feedback through data analysis and control testing in real time

Brooklyn, New York, Us

Brooklyn, New York, Us

Boston, Massachusetts, Us

First there was brick-and-mortar, then eCommerce. Now there's a Third Channel. ThirdChannel is the marketplace where brands can access a force of tastemakers and influencers across college campuses nationwide to act as peer-to-peer sales and marketing agents.

Brooklyn, New York, Us

-Campus Representative-Social media maintenance -Created an Instagram account with 200+ followers-Increased Twitter followers by 40+ people-Increased outreach on Facebook by getting more likes on our page

Bachelor Of Arts (B.A.), American Studies

High School Diploma