Vice President Corporate Communications
CurrentTechtronic Industries (TTI) designs, produces, and markets power tools, outdoor power equipment, hand tools, and floor care appliances under a variety of wholly owned and licensed brands. The company's products are used by consumers, professionals, and industrial users in the home, construction, maintenance, industrial and infrastructure industries. TTI was the first company to produce heavy-duty cordless power tools powered by lithium-ion rechargeable batteries. TTI's brands include Milwaukee Tools, AEG, Ryobi, Homelite, Empire, Stiletto, Hoover US, Hart, Oreck, Vax, and Dirt Devil. It has a worldwide customer reach, and staff of more than 48,000. TTI has manufacturing bases and facilities in China, Vietnam, the U.S., Mexico and Europe. In 2020, TTI's annual sales were more than USD9.8 billion. As Vice President of Corporate Communications, I lead a multi-cultural team based in Hong Kong, serving a global function to plan and execute Corporate Communications strategies for our world-wide network.My core functions include all aspects of Corporate Communications including Strategic Communications Planning, Content Planning, Content Development as well as implantation and launch of all of our communications projects. I also lead all Corporate Digital Marketing initiatives & above & below the line marketingI am responsible for serving Investor Relations, Human Resource Management, Sustainability Communications initiatives, Media Planning and Public Relations. During my time in this role I have produced over 20 Annual and Interim financial reports, contributing to raising awareness of the company within the industry and the financial community. I have managed interviews & profile pieces for our Senior Management Team including our CEO and Chairman Media in well-known international media including The Financial Times, Forbes, CNBC and Bloomberg, as well as Regional media including The South China Morning Post.
