Justin Loo Email & Phone Number

Vancouver, BC, CA

Tokyo, Japan

Vancouver, British Columbia, Canada

• Planned and executed social calendar. Highlights: 1500% increase in impressions across main platforms, 5 viral posts, first social conversion
• Initiated community program, increasing user generated content and collaborations

• Redesigned and optimized content for 14 departments in the Faculty of Arts, working closely with clients to implement functional needs within UBC brand guidelines
• Collaborated with design team, providing user behaviour data, event tracking and analysis to inform redesign considerations
• Improved keyword rankings and website traffic through newly initiated SEO framework using keyword strategy, backlink network, and custom meta descriptions

• Created a viral product and managed it through all stages of the product life cycle: ideation, design, manufacturing, pricing, marketing, sales, logistics, etc.

• Managed scheduling and delivery for all product launches: created strategy, organized photoshoots, produced copy, managed e-commerce, fulfilled orders
• Organized pop-up events in Vancouver and Toronto, working closely with vendors to execute ideal brand experience
• Created digital assets (images, copy, video) for social media brand-building through Adobe Creative Suite

• Set up, managed and prepared monthly reports for our clients' PPC & SEO lead-generation campaigns
• Organized and ran 3 Google Premier Partners Connect Events, managing entire process from registration to post-event remarketing campaigns
• Created an automated email marketing campaign that generated 2 - 5 inbound customer leads per week

• Implemented sales strategy for ‘Caps College Night, a student event hosted by the Vancouver Whitecaps FC earning $7600 in revenue

• Sourced potential story ideas and coordinated airing and production for Spotlight, PressReader’s online current affairs show
• Executed and produced assets for paid social media campaigns

Nürnberg Area, Germany

• Created and managed project to relocate over 1000 employees into campus buildings through careful evaluation and prioritization of both teams’ and company’s overarching needs
• Initiated and presented strategy project with recommendations on the current status of the brand’s presence on YouTube to senior management
• Organized and managed presentations for all key speakers at company’s largest event that hosted over 500 employees from various global markets
• Analyzed adidas’ global product portfolio and competitive set by grouping them into their appropriate categories for efficient comparative research
• Managed, set agenda and prepared minutes at team meetings for Board Member and his first line team of category General Managers
• Worked in multiple cross-functional/ cross-category teams including Head Office, Strategy, Events, Brand Communications and Marketing Operations

Bachelor Of Commerce - Bcom

French Studies

As part of the Explore program, I studied French at the University of Montreal for 5 weeks. Inspired by the amazing opportunity, I wish to.