Analyst, Marketing Operations
Current- Designed, developed, a delivered a multi-modal marketing attribution model using SQL and SparkSQL- Created multiple data pipelines using custom API applications- Built and deployed a comprehensive reporting package with a monthly delivery cadence- Maintained a product backlog for reporting products and also for spring items for the teamData analysis- Completing analysis via SQL and developing data pipelines via Python.- Capturing data from databases and through… Show more - Designed, developed, a delivered a multi-modal marketing attribution model using SQL and SparkSQL- Created multiple data pipelines using custom API applications- Built and deployed a comprehensive reporting package with a monthly delivery cadence- Maintained a product backlog for reporting products and also for spring items for the teamData analysis- Completing analysis via SQL and developing data pipelines via Python.- Capturing data from databases and through APIs.- Applying quantitative expertise and mastering the transformation of data from end-to-end- Using causal inference and hypothesis testing across marketing initiativesStorytelling- Explaining complex information to both technical and non-technical audiences.- Providing recommendations on how insights can be used to achieve business goals.- Supporting the identification and prioritization of marketing resourcesReporting- Producing reporting and analysis using performance data from marketing efforts.- Designing and monitoring performance KPIs.- Identifying historical performance trends.- Establishing analysis frameworks.- Building analysis frameworks that explain trends and performance.Operations- Surfacing opportunities for continuous improvement and optimization in marketing operations Show less
