Digital Marketing Strategist
CurrentAs a dedicated professional in the field of digital marketing, my primary focus lies in propelling the customer journey forward through strategic initiatives. I possess a genuine passion for leveraging various digital platforms to drive exceptional engagement and maximize the efficiency of the digital funnel.In this role, my duties consist of:- Building and continuously optimizing the digital marketing journey for prospects and clients to achieve set business goals.- Owning the on-domain digital user experience for segments and ensuring best practices are put into place when designing digital journeys.- Leveraging internal analytic systems to measure and report the performance of digital marketing activities in support of campaigns.- Identifying trends and insights, and optimizing performance based on these learnings.- Collaborating with internal teams to improve our company’s digital presence and optimize the userexperience.- Building better traffic with search engine optimization techniques.