• Worked with local brands and other content creators on campaigns and digital content.• Showcased work at ‘Out of Orbit #3’ held at USFIN ATELIER by ‘The Uncast’ in Sydney.• Front cover and feature article published in photography publication – Mob Journal volume 13.

• Conceptualized and implemented the digital marketing strategy of The Athlete's Foot across Australia and New Zealand with a strong focus on social media, digital initiatives & sponsorship activities.• Planned, created and scheduled monthly social media calendars for both Australia and New Zealand with the aim to increase leads and create engaging content.• Organised the outreach to Influencers and Content Creators for various Social Media content series on The Athlete's Foot… Show more • Conceptualized and implemented the digital marketing strategy of The Athlete's Foot across Australia and New Zealand with a strong focus on social media, digital initiatives & sponsorship activities.• Planned, created and scheduled monthly social media calendars for both Australia and New Zealand with the aim to increase leads and create engaging content.• Organised the outreach to Influencers and Content Creators for various Social Media content series on The Athlete's Foot social channels including the #FitCommunity and #EATFIT series. In 2 months, increased engagement of this series by 30% on Instagram.• Liaised with key external partners including Parkrun, NETFIT Netball and Athletics Australia to conceptualize and execute brand collaborations.• Collaborated with cross functional teams including the product and ecommerce teams to deliver content that supported campaigns in a holistic way. This ranged from supporting trade communications and driving traffic to landing pages in line with product drops. Show less

• Client Management - Managed priorities, business goals, and marketing assignments among a multi-disciplined team for a number of client areas within the department.• Played a key role in the development and execution of the marketing & communications campaign and creating collateral for a University-wide initiative "Move UBC 2020" that saw a 500% increase in online awareness from the year before. • Hired, trained, and supported a team of ten part-time student promo team… Show more • Client Management - Managed priorities, business goals, and marketing assignments among a multi-disciplined team for a number of client areas within the department.• Played a key role in the development and execution of the marketing & communications campaign and creating collateral for a University-wide initiative "Move UBC 2020" that saw a 500% increase in online awareness from the year before. • Hired, trained, and supported a team of ten part-time student promo team members that promoted UBC Recreation to different audiences through in-person activations.• Project managed and produced the marketing campaign for UBC Recreation's latest online platform "Active At Home" in response to the COVID-19 pandemic. Generated over 1500 unique clicks daily to the platform and saw over 100 participants in daily online classes. Show less

• Created, scheduled and managed content delivery on the USU's social media platforms and partner accounts to increase engagement and website traffic when necessary• Supported the Digital Marketing Specialist to implement the digital communication campaigns by drafting copy, sourcing imagery and collaborated with the Design team to deliver campaign artwork that's relevant and engaging• Drove digital engagement that saw the largest growth in the account in one year… Show more • Created, scheduled and managed content delivery on the USU's social media platforms and partner accounts to increase engagement and website traffic when necessary• Supported the Digital Marketing Specialist to implement the digital communication campaigns by drafting copy, sourcing imagery and collaborated with the Design team to deliver campaign artwork that's relevant and engaging• Drove digital engagement that saw the largest growth in the account in one year • Analysed monthly social media and campaign results and reported any findings in monthly reports by identifying areas of high engagement and overall key learning's that achieved growth goals• Shoot and edit photos from shoots that ranged from monthly new menus for food outlets to new product ranges in retail stores on campus• Created photo galleries for social media and filmed and edited creative short social videos to drive engagement and interest• Developed the look and feel of all social media accounts to push the brand online • Compiled, created and coordinated the delivery of weekly EDMs on Campaign Monitor as well as sponsored EDMs when relevant• produced and coordinated student competitions and promotions from start to finish • Continually kept up to date with emerging digital trends to ensure maximum effectiveness of all digital efforts• Managed an excellent level of customer service on all social channels • Actively participate in brainstorms with the Marketing team to come up with creative ideas and concepts for digital content Show less

• Working as an editorial assistant and writer at a digital media company that is focused on food and travel• Researching and writing articles independently - this included online research as well as conducting interviews and reviewing dining experiences and venues• Participating in brainstorm sessions to come up with new ideas for articles and social media content• Writing articles that contained sponsored content, garnering a strong knowledge of relevant products and… Show more • Working as an editorial assistant and writer at a digital media company that is focused on food and travel• Researching and writing articles independently - this included online research as well as conducting interviews and reviewing dining experiences and venues• Participating in brainstorm sessions to come up with new ideas for articles and social media content• Writing articles that contained sponsored content, garnering a strong knowledge of relevant products and understanding of how best to incorporate them• Attending media events and liaising with PR agents and representing the company positively and professionally• Photographing food and events and using Lightroom and Photoshop to edit the photos to be included in the publication Show less

• Primarily responsible for the production of all visual content using Adobe Creative Suite (Photoshop, Lightroom, InDesign, Premiere Pro and Illustrator) for the agency such as Invite graphics, competition and promotional graphics, website content as well as Google and Facebook ads• Conducted photoshoots for clients to photograph upcoming products. Used Lightroom and Photoshop to edit the photos which are then used in a range of promotional and social media content• Project… Show more • Primarily responsible for the production of all visual content using Adobe Creative Suite (Photoshop, Lightroom, InDesign, Premiere Pro and Illustrator) for the agency such as Invite graphics, competition and promotional graphics, website content as well as Google and Facebook ads• Conducted photoshoots for clients to photograph upcoming products. Used Lightroom and Photoshop to edit the photos which are then used in a range of promotional and social media content• Project management across a range of tasks such as organising photoshoots for clients to photograph upcoming products to liaising with media, bloggers and social media influencers in the lead up to organised PR events.• Production of weekly EDMs on Mailchimp including concept, graphic design and copy - Steadily increased open and conversion rates for our clients and exceeding industry benchmarks• Support in generating and tracking client campaigns to improve performance - Increased or decreased the allocation of budget to different campaigns running on Facebook and monitored Google and Facebook ads• Creating and implementing monthly social media schedules• Managing, monitoring and maximising a positive online presence for clients on various social media platforms (Facebook for Business, Instagram, Twitter, LinkedIn and Google+)• Support in developing client's Digital Marketing Strategy ranging from analysing market research, conducting a competitor analysis to suggesting an effective Facebook and Google Ad budget that delivers results• Brainstorming campaign and content ideas for clients across a range of industries• Auditing and customising the front end design of websites and layout (primarily on WordPress) as well as basic customisation of the websites functionality using plugins and/or through coding Show less

• Assisting with PR related tasks (media and blogger outreach)• Involvement in digital marketing strategy development and brainstorming for new ideas and concepts• Community management on various social media platforms (Facebook, Twitter, Instagram, LinkedIn & Google+)• Creation of visual content using various Adobe Creative Suite software (Photoshop, Lightroom & Illustrator)• Assisting in the production of websites, apps, social media activation… Show more • Assisting with PR related tasks (media and blogger outreach)• Involvement in digital marketing strategy development and brainstorming for new ideas and concepts• Community management on various social media platforms (Facebook, Twitter, Instagram, LinkedIn & Google+)• Creation of visual content using various Adobe Creative Suite software (Photoshop, Lightroom & Illustrator)• Assisting in the production of websites, apps, social media activation campaigns• Creation and distribution of branded content for a variety of food and lifestyle clients Show less

• Was able to further develop and deepen my customer service skills by providing a consistent high level of service to all customers and positively represent the Cotton On Company and what it represents• Cash procedures and the use of POS systems to put through sales, refunds and exchanges. • Consistently reach daily budgets and daily sales targets• Learnt new skills in regards to stock inventory and Visual Merchandising