Marketing Director of Dettol+Hygiene - Malaysia, Singapore & Vietnam

Leads The marketing team of Nutrition, Health & Hygiene at Reckitt Singapore managing Global Power Brands such as Enfa, Dettol, Durex, Gaviscon, Strepsils, Nurofen, Scholl, Veet and many more

Marketing Manager (Healthcare including Durex, Scholl and Veet) Malaysia & SingaporePeople management: Leads a team of 5 bright RB talents via capability building towards career development and progression within the company. Business & brand custodian with full P&L ownership for 14 brands (Healthcare). Manages marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans for individual pharmaceutical business segmentsPower Brands in my portfolio include Durex, Strepsils, Gaviscon, Scholl, Nurofen and Veet

Senior Brand Manager for Dettol Personal Wash (RB Malaysia & Singapore) Delved into marketing competencies via consumer research, insights mining and concept/campaign idea formation as part of key capability development in the marketing communications aspectMost notable accomplishments: Led the launch of Dettol Lasting Fresh (the single biggest NPD for RB Malaysia & Singapore in 2015). The NPD surpassed any achievement achieved by a single NPD in RB MYSG. It achieved fastest share increase for any single launch in RB Malaysia & Singapore. It was also awarded 'Product of the Year' in 2015 in MalaysiaNotable accomplishments: Led the launch of Dettol Gold (the single biggest NPD for RB Malaysia & Singapore in 2016). Dettol won Gold Award for ‘Health’ category in the Putra Brand Awards 2015 & 2016One sentence to sum up the marketing experience: Consumer is KING. Exceed their expectations and get rewarded

Senior Key Account Manager for Tesco MalaysiaLearned to manage and lead a well-structured customer with high shopper insights and data to be leveraged on to drive offtakeNotable accomplishments: Led, planned, strategized multi-functionally (internally – marketing/supply/finance and trade marketing; externally – Tesco marketing, supply chain and finance), followed up and negotiated to ensure that the Joint Business Plan was agreed and signed off by both sides for the first time in RB Malaysia history attended by RB & Tesco Regional counterparts..

TMM for the Pest Category (Shieldtox and Mortein) and the Household Category (Harpic, Vanish, Woolite, Easy-On, Fabulon). Developed my brands and categories Go-To-Market strategy (Local Success Model - 4P Guide) via business analysis to understand key opportunities and strengths. Notable accomplishments: Honoured by RB with a ‘Think Out Of The Box’ Award as part of the contribution to the company in re-thinking my category’s fundamental strategy and making it come to life successfully (Pest Category). Brand continued share gain for the following 2 years post this strategy (Local Success Model) implementation

KAM Modern Retail Chain Pharmacy - Guardian PharmacyNegotiate and agree on sales fundamentals execution in store at HQ level to ensure company wins when the consumer interacts with our products on shelf (FMOT)Manages and negotiates investment with the customer to ensure win-win relationship to grow the business and win share vs competition. This is done behind short term and long term objectives

KAM for P&G's appointed Master Distributor in East Coast Malaysia - Traditional Trade – East Coast of Peninsular Malaysia (Pahang, Kelantan & Terengganu)Awarded Silver award due to implementing P&G's QCP strategy with Master DistributorLed and managed total business of P&G with the Master Distributor which is multi-faceted; Supply, Logistics, IT, Finance, HR and Sales teams. Manage, train and track total Distributor Sales team performanceCo-create promotion plans with key Distributor Customers (Traditional Trade – East Coast of Peninsular Malaysia (Pahang, Kelantan & Terengganu))Ensure profitability on margins to the customer via Strategic Resource Management.Contributes and executes trading terms between customer and company.Manages finances of the customer and company via budget planning, shipment forecasting, market developments, trends and company new initiatives.