Justin Sablich Email & Phone Number

London, Gb

London, England, United Kingdom

— Implemented new engagement and marketing strategy for career development content, exceeding quarterly membership growth KPI for 8-consecutive quarters.— Improved tone and structure of weekly Career Hub newsletter, increasing open rate by 19 points (34%), and reaching over 107,000 subscribers within two years.— Developed and launched new weekly LinkedIn newsletter, increasing exposure to Devex job postings and content, and resulting in 22K+ subscribers in first 10 months.— Managed marketing manager and freelance writers; monthly budget and editorial calendar management.— Drove member acquisition by organizing and moderating monthly digital events and workshops, and designing advice guides (PDF)— Collaborated closely with internal teams, including news and product, improving exposure to content through cross-promotion strategy and UX optimization.

— Developed and launched fantasy football Substack newsletter, acquiring 100+ paid subscribers and 600+ total in first 12 months.— Implemented content and marketing strategy that yielded 59% open rate during NFL season and 90% paid retention rate overall.— Designed, developed, launched, and operated fantasy football news and advice website (5thDownFantasy.com, 3/2016 - 4/2024).--- Optimized article SEO, achieving regular top Google News results and monthly peak of 117K pageviews.--- Orchestrated social media engagement strategy, growing Twitter account to 16,000+ followers.--- Managed roster of freelance writers, providing mentorship and training for aspiring sports journalists.

London, England, United Kingdom

— Implemented new engagement and SEO strategy for digital platform covering purpose-driven business and tech innovation, growing users 81% and doubling pageviews (164k+/month) in first year.— Revamped content and design of daily and weekly newsletters, increasing traffic to website 118% after 10 months; launched new bi-weekly sustainable business newsletter.— Managed team of 4 staff editors and editorial interns and roster of freelance writers, including monthly budget and editorial calendar coordination.— Facilitated launch of new smartphone app and website redesign, collaborating with developers and designers to test and monitor UX.— Acquired and nurtured media partnerships with relevant brands and sector events, increasing brand exposure and developing new revenue streams.— Delivered editorial projects, including reports and podcasts, for clients and partner brands, including Deloitte and London Tech Week.

New York And London

- Reporter: Wrote 90+ news and feature articles for travel and sports sections, including topics ranging from consumer travel advice to technology reviews.- Writer and Producer, Snapchat Discover Team: Reackaged news and feature articles into Snapshat stories aimed at platform's younger demographic, including daily news briefing. - Coordinating Editor, 52 Places to Go Traveler: Played key role in new series launch, overseeing reporter's travel logistics and Instagram postings, and assisting in story development. - Social Media Editor: Managed editorial calendar and strategy for NYT Travel Twitter, Facebook, and Instagram accounts, crafting posts for new and evergreen content.- Story Editor, Special Events: Edited and published live blog updates, news and feature articles, and social media posts for 2018 World Cup and Olympics coverage.

Greater New York City Area

— Coordinated publication and promotion of digital travel coverage, increasing article page views by 28% through social media and SEO optimization.— Developed new posting strategy for NYT Travel social media accounts, increasing total following to 1.6 million+ and growing Facebook post engagement by 106%.— Produced weekly newsletter, reaching a 57% open rate (+20% NYT average) through A/B testing of subject lines and content layout.— Implemented new cross-promotion linking strategy that yielded a -44% decrease in bounce rate.— Trained and mentored colleagues on web production, SEO, and social media best practices.— Coordinated with product, video, and data teams to launch new digital storytelling tools.— Contributed regular feature articles for print and digital editions, delivering travel advice related to personal finance, mental health, and technology, and more.

Greater New York City Area

— Coordinated publication and promotion of daily sports news and special event coverage, managing landing page and article layout and Twitter engagement strategy.— Implemented new workflow for live event coverage on blogs and social media, including launch of dedicated Twitter account and daily video preview show for 2012 Olympics.— Managed digital coverage planning for major live events (i.e. Super Bowl, U.S. Open, Olympics), facilitating between all contributing teams, including social, interactive graphics, video and news.— Produced documentary/feature and news videos (pre/post-production & filming); developed several original series and interactive stories, including weekly fantasy football show.— Led SEO optimization efforts for daily report and live events; trained colleagues on best practices.— Contributed regular news and feature articles for digital and print editions; lead writer and creator of fantasy football coverage vertical within the 5th Down NFL blog.

Greater New York City Area

- Managed production and layout of sports content on section's landing page. - Developed and produced two original video series (The Pregame Huddle and Courtside).- Reported on and produced audio and video from several live sporting events, including the U.S. Open and Major League Baseball Playoffs.- Collaborated with homepage news and social media teams on content promotion strategies to maximize impact of sports articles, videos and interactive features. - Guided editors and reporters in best digital production practices.

Wrote several editions of Quartz Obsession newsletter, covering topics including business class travel, AI deep fakes, sports betting, and prison bail.

New York, New York, United States

— Proposed and implemented new social media engagement and growth strategy, achieving significant gains across key metrics over 3 months.— Increased Twitter followers by 21% and Instagram by 25%; 19% growth in YouTube subscribers via paid campaign and organic social postings.— Boosted Twitter engagement metrics, including Retweets by 60%, Link Clicks by 49%, Likes by 73%, and Replies by 78%.— Grew referral traffic from Twitter by 49% and Facebook by 34%.— Coordinated article syndication partnerships publications, including Wired and The Atlantic, bolstering brand visibility through 618K+ page views.

New York, New York, United States

— Implemented new Twitter engagement and growth strategy, doubling total following over 4 months via paid campaigns and organic postings.— Boosted monthly engagement metrics, including Mentions by 124% and Profile visits by 379% (3,500/month).

Syracuse, New York Area

Used encoding software to stream live audio and video of NCAA sporting events at the Carrier Dome; developed and implemented strategies for improving the information architecture of SUAthletics.com; researched techniques to improve performance of audio and video streams.

Syracuse, New York Area

Updated news stories using hand-coded HTML; edited image files using Photoshop; learned daily editorial operations of a newsroom

Ithaca, New York Area

Wrote weekly feature stories, music reviews and news reports for the Ithaca Journal's entertainment guides and IthacaJournal.com

M.S., New Media

B.A., Communication Studies, Journalism

Activities and Societies: Residential Services, Society of Professional Journalists, Neo-Vox.org, Cortland Dragon (school paper).