Marketing Director at a private equity real estate firm, specializing in strategic marketing initiatives and investor communications to drive brand visibility and support portfolio growth. -Responsible for messaging and communications strategy (not including social media) for Reg A Equity Fund investing in a portfolio of luxury short-term vacation rental (STVR) properties in Costa Rica, Europe and the U.S. - Built targeted lead generation campaigns that dropped acquisition costs by nearly 70%- Oversee graphic design, data analytics, website, video content, and advertising- Craft messaging and cadence for email outreach, investor onboarding, and investor relations (IR)

Founded Strive Communications, which morphed from a full-service boutique public relations firm to a strategic marketing and communications consultancy. Clients included, but were not limited to, World Poker Tour, Detroit Pistons, SunGroup Financial (CNBC’s Winnie Sun), Hollybrook Regency, Mayor’s Fund for Los Angeles, and PokerStars. Client Highlights:- World Poker Tour - Crafted messaging campaign and oversaw visual redesign for WPT rebrand. Following multiple years of negative reviews and declining event attendance, Strive reestablished the brand as an industry heavyweight. Generated more than 100 stories, skyrocketing the brand’s positive sentiment score from just over 30% to more than 80%. WPT President Adam Pliska called the campaign: "An amazing, impressive job changing the minds of a cynical audience. A definitive and measurable success." - Hollybrook Regency: Generated more than 30M mainstream media impressions for PokerStars.net Million Dollar Challenge, which became the most-watched poker program on TV at the time.

Contract freelance writer and ghostwriter. Corporate, blogs, magazine pieces, website content, corporate presentations, and keynote and/or political speeches. YOU’VE READ ME IN:Bylined articles for Detroit Free Press, Asheville Citizen-Times, DetroitPistons.com, Seven magazine, Moves magazine, All In magazine YOU DIDN’T KNOW YOU ALSO READ ME IN: Ghost wrote pieces on finance, Artificial Intelligence, technology, cannabis, sports, and culture that have appeared in Huffington Post, Forbes, CNBC.com, NerdWallet, Inc., Entrepreneur, Fast Company, and numerous business industry publications. Also serve as a copywriter, crafting content for corporate websites, blogs, social media postings/social media advertisements, video scripts, eCommerce sites, speeches, public presentations and corporate events.

In charge of branding campaigns, investor relations (IR) messaging, and communications strategy for main FansUnite brand and multiple international subsidiaries. Managed teams of more than two dozen vendors over the course of the role for sports gaming technology startup that raised more than $40M USD and had standalone business divisions in seven countries. - Created investor decks and communications strategy for company’s fundraising rounds. Played an integral role IR in messaging around the company’s May 2020 IPO. - Led customer targeting and marketing strategy for acquisition of McBookie, which served as the linchpin for FansUnite’s successful IPO. Created promotional video and graphic content which helped the Scottish sportsbook achieve three straight years of record-breaking revenue growth- Developed successful Unite The Fans contest in conjunction with Premier League’s Leicester City Football Club, generating more than 10,000 entries through on-site marketing activations - Served as company spokesman and managed outside PR and marketing firms

Ran digital and video marketing divisions for digital marketing and influencer engagement agency. Built strategic social campaigns to create brand recognition, established lead generation funnels, and delivered measurable results. Clients ranged from national restaurant chain Qdoba and cable and internet provider RCN to tech startups like award-winning Zolt laptop charger. Worked on domestic and international campaigns for businesses of just about every size. Case Study Highlights and Successes: Zolt: Launched full-scale influencer and digital marketing campaign for Zolt’s innovative, palm-sized laptop charger. Utilizing YouTube tech stars, tech influencers, content marketing, social media, and related marketing tricks and tools, Zolt saw an epic unveiling of their product, growing their email database by 18,000+, and selling thousands of Zolts in the first couple of months, surpassing KPIs by nearly 300%. MoneyTips: Worked with financial site to drive more than 10,000 signups from financial professionals and consumers. Crafted Top 100 Most Social in Finance campaign that generated more than 150M impressions. Launched entire video program from scratch; library now includes more than 200 videos featuring interviews with experts and influencers on targeted topics pertaining to key customer personas. Qdoba: Conceptualized and helped implement Qdoba's Free Guac, More Is Better and Taco Unboxing multi-channel influencer marketing campaigns. Free Guac series collectively drove 23M+ views, surpassing KPIs by 700%. Using micro influencers, delivered additional 400k views for "More Is Better" subset campaign.

Overhauled and managed social marketing division, designing and instituting internal standards, operating procedures, and policies for highly-regarded Bender/Helper Impact (B/HI) PR agency, specializing in entertainment content, entertainment licensed products, consumer technology and gaming. Built campaigns to drive revenue, launch products and promote live events. - Drafted all social messaging and content on campaigns for clients CBS/Paramount Home Entertainment, Namco Bandai, and KCETHighlights and Successes: KCET: Crafted and ran social campaign on tight deadlines for KCET/Link's "Stand Up Planet" special, using influencers, celebrities and show producers as part of outreach. Social impressions around standing-room only premiere event surpassed 1M, all without an advertising budget.

Led all public relations efforts for FSN’s national programming, including studio shows, taped shows and live events, plus FSN national sales and FOX Sports Enterprises (Pac-10 Properties). PR campaigns secured coverage in national news and sports magazines, major daily newspapers as well as placements on entertainment and news television shows. Developed, implemented and oversaw large-scale media campaigns for new program rollouts, prioritized events and milestone specials, such as Sport Science and Best Damn Sports Show Period’s 1,000th episode. Helped craft FSN corporate social media strategy. Oversaw publicity for more than 20 national talent, placing them on radio, television and print interviews. Managed crisis communications for the network.

Lead producer for nationally-syndicated current events talk show on ABC Radio Network that covered wide-ranging topics including news, politics, foreign affairs, sports and entertainment. Responsible for booking guests – including such distinguished names as Presidents Ford, Carter and Clinton, researching all show segments and screening guests and callers. Program was heard in more than 150 markets and simulcast on MSNBC, one of only two radio shows in the country shown live on national television at that time, and was twice named one of the “Heavy Hundred” shows by Talkers Magazine.Managed a staff of six.

• Wrote columns, profiles, features and game stories for high-profile sports site.• Covered such events as the World Series; MLB All-Star game, NBA, NFL and NHL playoffs; Rose Bowl, and U.S. Olympic Track and Field Trials. • Wrote in-depth exposé on violence in sports and long-form feature on history of sports broadcasting. • Ghostwrote columns for FOX talents Don Shula, John Madden and more than a dozen others. • Frequent guest on FOX Sports National Radio and numerous other local sports radio shows across the country.