Campaign Developer
CurrentSep 2022 – June 2023Client: Global Financial Technology Company (USA)Role: Campaign Developer- Utilized the client's internal automation tools and Salesforce Marketing Cloud (SFMC).- Developed and executed SQL queries for precise target audience segmentation.- Collaborated with clients to gather campaign requirements and identify potential improvements.- Provided support in quality assurance (QA), testing, and implementation to ensure accurate segmentation and personalization.- Presented campaign briefs, setup plans, and detailed target audience analyses, including cohort sizes, to clients for alignment and approval.July 2023 – PresentClient: Digital Financial Services Company (Australia)Role: CRM Specialist- Operate extensively within the Braze CRM platform.- Manage multiple communication channels, including Email Direct Marketing (EDM), Push Notifications, In-App Messages, and Content Cards.- Conduct HTML code adjustments for creative refinements.- Collaborate closely with the client’s CRM team to deliver campaigns that meet and exceed expectations.- Oversee end-to-end CRM campaign operations, from briefing and target audience setup to final QA and go-live execution.
