Justin Huynh Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, United States

Irvine, California

• Identified areas of opportunities and improved customer acquisition by 300%+ through optimizing sign up flow based on statistical analysis of tracked user behavior from Google analytics• Launched a new brand from the ground up and increased revenue from $0 to $1mm+ in the first 3 months through analyzing marketing opportunities and testing new creatives based on competitor research• Developed presentation to shareholders to highlight monthly success and next steps by collaborating with data analyst to create data visualization charts and recommendations• Increased client revenue and ROI by 150%+ by identifying business problems and consulting clients on the most optimal paid ads strategy based on improved value props and functionalities of the clients’ products

Anaheim, California

• Generated 200%+ in ROI for clients through profitably managing $300k+ in monthly ad spend through A/B testing and analyzing KPIs on a daily basis• Executed digital strategies to scale over 4x ROI and 105% increase in revenue YoY for clients through analyzing data sets based on Meta, Shopify, and Google analytics• Collaborated with business owners and shareholders to increase ad spend and ROI in areas of opportunities by +70% through creating reports and analyses on Google Data Studio• Achieved lowest client churn rate in the company for 2022 through advising clients and executing on areas of opportunities such website optimization, target audience research, and product improvements

Irvine, Ca

• Created in-depth analytics reports that drove business decisions to increase our ad spend and lead generation by 50-100% using Excel pivot tables to refine our key ROI drivers from our ads• Designed and executed A/B tests to find most profitable ads and scaled 120% through tracking and analyzing KPIs and user performance with Google Tag Manager to ensure they align with the business objectives• Improved marketing department’s SOPs by collaborating with marketing manager to set standardized marketing data reports through analysis of competitor insights • Managed 5-7 client accounts on a daily basis to increase customer acquisition by over 120% while decreasing CPAs by over 73%• Executed and optimize multiple paid search, display and social campaigns to increase conversions by a profitable margin of at least 60%• Analyzed high volume datasets with over $500k in spend while determining the proper action steps for all ad operations for Blue Cross Blue Shield, University of Redlands, LITO Motorcycles, etc.• Optimized performance metrics to lower target CPAs 80-120% below industry averages while maintaining profitable margins for multiple verticals such as e-commerce, healthcare, education, etc.• Improved click-through-rate by 30-60% while providing analytical insights and reporting for mediums such as Pay-per-click (Google Search, Display, Shopping), Social (Facebook, Instagram, Twitter, Snapchat, Pinterest), etc.• Spearheaded and optimize campaigns based off of keyword planners, A/B testing and actionable insights to increase leads and revenue in a fast-paced, complex business environment• Analyzed and created reports on a daily basis to derive actionable insights for website optimizations and upholding positive results utilizing Google Analytics and Tag manager• Identified new ways to use existing data to find areas of opportunity and drive business performance through collaboration with accounts and creative team

Santa Ana, Ca

• Created and scaled Google display, native and social campaigns using over $20-$80k monthly spend to increase site traffic and brand awareness by over 1,600%• Spearheaded company's new vertical lead gen campaign to achieve target goal of over 300+ email sign ups while utilizing under 20% of campaign budget and maintaining <$2 CPA• Built and executed A/B tests to increase audience engagement by over 230% for brands such as Coca-Cola, Walmart, Haagen-Dazs, Smithfield, Tyson, etc.• Increased traffic, engagement and video views through delivering various effective B2B and B2C paid media strategies • Optimized daily spend and metrics for social, display and native advertising campaigns to decrease CPCs by 48% and CPAs by 70%• Collaborated with sales and client service teams to optimize creative strategies and goals for various brands and verticals

Irvine, Ca

• Optimized direct response, social advertising campaigns utilizing bid adjustments and targeting strategies on a daily basis for verticals such as e-commerce and real estate• Built new target audiences and strategies utilizing Facebook pixels, creative analysis and market research to increase ROAS by 25%• Compiled detailed analytics reports using pivot tool and Vlookup in Excel spreadsheet to maximize interactive and compelling client presentations• Assisted with managing spend on accounts with Facebook and Instagram to increase ROAS while decreasing CPAs• Built and execute A/B test plans based on target KPIs and identifying trends to improve customer engagement/acquisition• Created website custom audience and lookalike audience to increase exposure and reach on campaigns for various accounts• Analyzed and interpreted sensitive client data utilizing adMixt's personal platform module similar to DoubleClick Bid Manager and Power Editor • Sourced creatives through analyzing and assessing key metrics such as CPMs, CPC, DPAs, Spend, Leads, Etc.• Collaborated with accounts team to streamline accounts while reaching higher conversion rates • Shadowed campaign managers to develop understanding of e-commerce and direct response within digital marketing

Irvine, Ca

• Implemented various email and content marketing strategies to strengthen IBT brand• Performed cold calling and sales pitches to generate leads • Collaborated with general manager to streamline theatre branding through extensive research, content gathering and reviewing• Created and initiated marketing campaign from performing arts to corporate audience• Performed weekly market research utilizing excel spreadsheet to track and update company's prospective clients list • Distributed IBT content to 100+ companies for special events• Interfaced with prospective clients through email utilizing positive interactions• Followed up with various companies to strengthen client relationships• Achieved increased company brand exposure through published content by the Orange County Business Journal Magazine

Irvine, Ca

• Managed 15-20 civil litigation cases per day • Assisted with legal exhibit preparation and organization for 20+ attorneys while meeting scheduled deadlines• Increased daily workflow by 30% by assisting with filing documents in compliance with court regulations• Drafted and prepared legal documents including pleadings, motions, interrogatories, declarations, correspondence, etc.• Created and drafted files for attorneys in preparation for trials and court proceedings in a timely manner• Analyzed/Organized clients' sensitive litigation documents utilizing strong attention to details• Inputted information into file databases • Various administrative tasks as required including but not limited to: data entry, processing outgoing mail, updating loose files, etc.• Receptionist duties such as answering incoming calls, responding to client inquiries, and receiving incoming mail• Trained new hires in handling sensitive case work and litigation documents

Irvine, Ca

• Collaborated with other team members in a fast-pace environment through effective communication• Assisted 50+ customers per day with their in-store experience• Provided customer satisfaction through clear and respectful communication with guests• Organized and maintained merchandise and inventory• Processed monetary credit through front desk register• Maintained in-store cleanliness• Greeted customers with positive attitude to provide welcoming environment

Master Of Science - Ms, Data Analytics

Advanced Software Engineering Immersive, Computer Software Engineering

Bachelor Of Arts - Ba, Sociology

Activities and Societies: Chinese Association (CA), Chinese Association Dance Crew (CADC)

Associate'S Degree

Diploma

Activities and Societies: Tennis Team, Associated Student Body (ASB), Asian Culture Club (ACC), Interact Club