Justin Huynh Email & Phone Number

Los Angeles, CA, US

Santa Monica, California, United States

Irvine, California

• Identified areas of opportunities and improved customer acquisition by 300%+ through optimizing sign up flow based on statistical analysis of tracked user behavior from Google analytics
• Launched a new brand from the ground up and increased revenue from $0 to $1mm+ in the first 3 months through analyzing marketing opportunities and testing new creatives based on competitor research
• Developed presentation to shareholders to highlight monthly success and next steps by collaborating with data analyst to create data visualization charts and recommendations
• Increased client revenue and ROI by 150%+ by identifying business problems and consulting clients on the most optimal paid ads strategy based on improved value props and functionalities of the clients’ products

Anaheim, California

• Generated 200%+ in ROI for clients through profitably managing $300k+ in monthly ad spend through A/B testing and analyzing KPIs on a daily basis
• Executed digital strategies to scale over 4x ROI and 105% increase in revenue YoY for clients through analyzing data sets based on Meta, Shopify, and Google analytics
• Collaborated with business owners and shareholders to increase ad spend and ROI in areas of opportunities by +70% through creating reports and analyses on Google Data Studio
• Achieved lowest client churn rate in the company for 2022 through advising clients and executing on areas of opportunities such website optimization, target audience research, and product improvements

Irvine, CA

• Created in-depth analytics reports that drove business decisions to increase our ad spend and lead generation by 50-100% using Excel pivot tables to refine our key ROI drivers from our ads
• Designed and executed A/B tests to find most profitable ads and scaled 120% through tracking and analyzing KPIs and user performance with Google Tag Manager to ensure they align with the business objectives
• Improved marketing department’s SOPs by collaborating with marketing manager to set standardized marketing data reports through analysis of competitor insights
• Managed 5-7 client accounts on a daily basis to increase customer acquisition by over 120% while decreasing CPAs by over 73%
• Executed and optimize multiple paid search, display and social campaigns to increase conversions by a profitable margin of at least 60%
• Analyzed high volume datasets with over $500k in spend while determining the proper action steps for all ad operations for Blue Cross Blue Shield, University of Redlands, LITO Motorcycles, etc.

Santa Ana, CA

• Created and scaled Google display, native and social campaigns using over $20-$80k monthly spend to increase site traffic and brand awareness by over 1,600%
• Spearheaded company's new vertical lead gen campaign to achieve target goal of over 300+ email sign ups while utilizing under 20% of campaign budget and maintaining <$2 CPA
• Built and executed A/B tests to increase audience engagement by over 230% for brands such as Coca-Cola, Walmart, Haagen-Dazs, Smithfield, Tyson, etc.
• Increased traffic, engagement and video views through delivering various effective B2B and B2C paid media strategies
• Optimized daily spend and metrics for social, display and native advertising campaigns to decrease CPCs by 48% and CPAs by 70%
• Collaborated with sales and client service teams to optimize creative strategies and goals for various brands and verticals

Irvine, CA

• Optimized direct response, social advertising campaigns utilizing bid adjustments and targeting strategies on a daily basis for verticals such as e-commerce and real estate
• Built new target audiences and strategies utilizing Facebook pixels, creative analysis and market research to increase ROAS by 25%
• Compiled detailed analytics reports using pivot tool and Vlookup in Excel spreadsheet to maximize interactive and compelling client presentations
• Assisted with managing spend on accounts with Facebook and Instagram to increase ROAS while decreasing CPAs
• Built and execute A/B test plans based on target KPIs and identifying trends to improve customer engagement/acquisition
• Created website custom audience and lookalike audience to increase exposure and reach on campaigns for various accounts

Irvine, CA

• Implemented various email and content marketing strategies to strengthen IBT brand
• Performed cold calling and sales pitches to generate leads
• Collaborated with general manager to streamline theatre branding through extensive research, content gathering and reviewing
• Created and initiated marketing campaign from performing arts to corporate audience
• Performed weekly market research utilizing excel spreadsheet to track and update company's prospective clients list
• Distributed IBT content to 100+ companies for special events

Irvine, CA

• Managed 15-20 civil litigation cases per day
• Assisted with legal exhibit preparation and organization for 20+ attorneys while meeting scheduled deadlines
• Increased daily workflow by 30% by assisting with filing documents in compliance with court regulations
• Drafted and prepared legal documents including pleadings, motions, interrogatories, declarations, correspondence, etc.
• Created and drafted files for attorneys in preparation for trials and court proceedings in a timely manner
• Analyzed/Organized clients' sensitive litigation documents utilizing strong attention to details

Irvine, CA

• Collaborated with other team members in a fast-pace environment through effective communication
• Assisted 50+ customers per day with their in-store experience
• Provided customer satisfaction through clear and respectful communication with guests
• Organized and maintained merchandise and inventory
• Processed monetary credit through front desk register
• Maintained in-store cleanliness

Master Of Science - Ms, Data Analytics

Advanced Software Engineering Immersive, Computer Software Engineering

Bachelor Of Arts - Ba, Sociology

Activities and Societies: Chinese Association (CA), Chinese Association Dance Crew (CADC)

Associate'S Degree

Diploma

Activities and Societies: Tennis Team, Associated Student Body (ASB), Asian Culture Club (ACC), Interact Club