Marketing Director
CurrentHead of Marketing for Carolina Packers Inc, Home of the Famous Bright Leaf Hot Dog.My responsibilities include:• Craft a comprehensive Marketing Strategic Plan for the year, drive its implementation and ensure its successful execution to achieve marketing goals.• Manage, Measure, and Report the performance of all campaigns and assess against goals (ROI and KPIs)• Create and oversee marketing budgets to ensure optimal allocation of resources and effective advertising, public relations, social media, and events• Coordinate with the sales team to increase market share through campaigns and prospecting• Manage agency providers, consultants, freelancers, and other vendors• Oversee and manage the operation of a company’s website, email marketing program, and social media accounts• Provide exceptional customer service and support • Manage, organize, and attend events and tradeshows• Oversee and facilitate the processing of online orders and shipping operations to ensure seamless delivery to customers.• Identify trends and insights, and optimize spend and performance based on the insights• Constantly evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.