Joy Liu Email & Phone Number

Mountain View, California, United States

Owning safe revenue growth on the Ads Integrity team by enhancing enforcement capabilities in regulated spaces such as gambling, pharma, crypto.

Santa Clara, CA

• Owned the borrower journey to help home buyers become prepared and realistic to find their perfect home
• Launched Price Perfect new product in record 6 months to drive 67% more prepared home buyers with 34% less effort by developing deep understanding of user needs
• Lead platform migration for leads delivery to achieve YoY revenue growth
• Established team principles to reach peak velocity within 5 different teams
• Strategized a merged home search & financing experience centered around the consumer journey

San Francisco Bay Area

• Work across the organization to align interests, define roadmap, scope projects, and analyze results in order to re-defining how people live in cities
• Introduced a renewal strategy backed by user research and NPS analysis that 2x retention rate
• Tested various product value propositions via Facebook to reduce CPA
• Integrated SendGrid templates & trained organization to self-service email changes that resulted in a 15% engineering capacity improvement
• Implemented roadmap and sprint planning process focused on business themes and goals

San Francisco, CA

• Reshaping the mortgage application experience by providing a SaaS product to banks
• Established connections to various mortgage platforms and APIs in order to form a consistent user experience with up-to-date info for all needed parties to collaborate on closing a loan - systems include LOS, PPE.
• Advocating for service-oriented architecture to enable ultimate customization flexibility based on client needs
• Shaping the product culture and process as the team grows

San Francisco, CA

• Delivering key payments product improvements to mitigate risk while protecting customer experience
• Drove payment risk roadmap to release features that reduced payments decline rate by 50%
• Loosened marketplace approval criteria in a targeted way to double supply in 3 months without impacting risk
• Identifying critical fraud rules to protect from chargeback

Richmond, VA

• Developed rewards product road-maps to create compelling customer experiences that drive customer loyalty and growth
• Managed the rewards upgrade strategy impacting over 6M customers
• Led a proactive upgrade program for 1M customers that generated over $20M in value
• Developed NPV model to leverage customer behavior data to steer rewards upgrade strategy
• Led a cross-functional team of engineers, operations, analysts, and designers to launch the transitioning of 300k Amex/Discover customers to MasterCard from First Data to TSYS platform - a first for Capital One

Richmond, Virginia Area

• Redefining the dining experience to enable chefs to fully express their creativity, to connect people through food, and to turn eating into a social experience.
• Designed and developed a Ruby on Rails marketplace platform with Stripe API payment processing, rating community, automatic cancellation policies, messaging, and alerts
• Implemented customer acquisition strategies that leveraged social media and local channels

Chandler, AZ

• Experimenting with statistical models and machine learning algorithms to control the microchip etch process in order to maximize yield of Intel's newest products
• Conducted experiments and applied statistical models that identified critical metrics in quality monitoring. This improved productivity by over 190%.
• Led cross-functional parts tracking inventory management software development team from ideation to implementation resulting in annual savings of $0.25M and setting groundwork for roll out into other teams and sites.
• Ramped dry etch 1266, 1268, and 1270 technology from R&D to high volume manufacturing capacity

Daet, Philippines

• Volunteered to design a sustainable hands-on robotics curriculum for a rural college
• Championed thorough understanding of local environment and established collaborative relationships to deliver a realistic phased proposal that easily integrates into current systems
• Implemented pilot lab with 10 lesson plans within resource capacity to ensure a sustainable realistic solution was reached