-Construct and built successful roadmaps for developing client's merchandising and brand activations.-Expand online presence while establishing the brand’s identity in today's ever-changing marketplace through the utilization of various social media platforms such as Instagram, Facebook, Twitch, Youtube, and Tiktok.

Series® is a California based lifestyle, sports, and outerwear brand. Simple and bold designs merged with comfort and style to produce a timeless aesthetic. Check out our website www.seriesworldtour.com-Generates global merchandise plan to maximize overall return on investment. -Builds a solid gap analysis to forecast a healthy business and future planning. -Works collaboratively with the design team to produce ideas from conception to completion.

-Developed and strategically re-created a late-night program to help stimulate sales in a non-existent part of their business where profits were dismal.-Maintain and oversee four nights weekly with the programming of music and live bands to increase late-night visibility and awareness.-Increased late-night profits by 40% in first six (6) months-Created content map/matrix with 15 Instagram posts, 2 - 5 minute long Youtube videos, and 3 Facebook posts each week to drive focus on new entrees and drink menu to increase profits.

-One of the largest international automotive gatherings with over 10 tour stops including Japan. Average attendance 8,000. Biggest event is up to 20,000 attendees. Tour stops include the following : -Honolulu, Hawaii. -Chicago, Illinois. -Atlanta, Georgia-Los Angeles, California.-San Jose, California.-Seattle, Washington-New York, New York.-Austin, Texas.-Palm Beach, Florida.-Nagoya, Japan.-Manage the process from conception to completion of product including steering wheels, foldable chairs, t-shirts, sweaters, hats, and accessories. -Organize and cultivate strategic partnerships with huge neighboring brands such as Sony, Yokohama Tires, Spearmint Rhino, NUG, Dubz Garden, In4mation Hawaii, Function and Form, and Adapt Clothing. -Create winning collaborative items attracting new customers, bringing a new presence in different markets through social media, and gaining over 1 million impressions for our biggest events.

-Produced over 200 + events nationwide specializing in nightlife solutions, brand consultation, and artist management.-Created weekly Thursday night event that ran for over 3 years that boasted of headlining acts such as Bruno Mars, Drake, John Legend, Miguel, Lil Jon, and many more. -Developed and hosted “The Main Event” weekend which is a series of events dedicated to the boxer, Manny Pacquiao. Since 2006, we have launched national campaigns for various hotels in Las Vegas to host these 3-day weekends generating large profits and brand exposure.-Hosted events in Las Vegas at venues such as Surrender at Wynn, Haze at Aria, Liquid Pool, The Bank inside the Bellagio, Rum Jungle inside Mandalay Bay, Risque inside Paris Hotel and Casino, House of Blues inside Mandalay Bay, Rok Las Vegas and Prive inside Planet Hollywood.-Executed monthly events for Prive inside Planet Hollywood Las Vegas and originated new concepts and unique promotions.

-Lead the strategic development, implementation and monthly oversight of all aspects of the sales and marketing and related activities.-Oversee potential business developments, risk assessment.-Analyze and compile data on website, social media accounts, growth activity, traction on email marketing, and analyze VIP client retention. -Created and executed a twelve (12) month revenue focused plan that was achieved in the first nine (9) months of being open for business.-Managed monthly calendars of talent and budgets to ensure profit goals were exceeded.

-Providing overall marketing / advertising development and strategy-Brand direction and sourcing of special projects. -Social Media Management + Marketing-Reinforce website and progress e-commerce website -Event production to build relations with neighboring industries and curate organic content

-Managed and built all social marketing channels from the ground up. Social media channels including Facebook, Twitter, and Instagram. Facebook has over 15k likes in under one year-Created a marketing strategy that helped to drive 1.2 million in sales in the first year -Acquired some of the biggest talent from Miami, New York, and Las Vegas to headline at our venue

-Oversaw sales team and managed international and national accounts of over 25 doors that we were carried in. -Developed and nurtured relationships with big-box relationships and coordinated logistics deal with Foot Locker to distribute our products inside 75 stores nationally.-We brought a tiger to a clothing trade show and changed the game forever