A fractional CMO company. Small startups and solopreneurs don’t need marketing departments or a Chief Marketing Officer (CMO) but they do need to ensure product-market fit. As a fractional CMO, I analyze the market to define, validate and refine their product as well as figure out how best to take it to market. I consolidate market aware and customer centric product requirements to ensure product-market fit so no precious engineering time is wasted. Then I go further to develop the company and product messaging framework, go-to-market strategy, sales motions, marketing strategy and also coordinate with marketing agencies to build your brand and pipeline.Marketing Strategy, Business Strategy, Brand Coherence, Messaging Development, Persona Development, Audience Analysis and Segmentation, Content Strategy, Project Management

Stood up entire product marketing within 6 months resulting in over 400 sales qualified leads. Delivered on MRDs, PRD negotiations, GTM strategy, content development, trade shows, speaking engagements and activations.

Change management impact assessments, content creation and deployment for employee development and performance management for a Fortune 500 energy utility company.

- Converted a $30k spend into a $34M PR value and increased our BU share of voice by 8% to be 5% over the nearest competitor.- Launched first FPGA-based AI Accelerator card, Agilex, with over 2-3x the average Click Through Rate- Executed over 6 major campaigns and over 12 point solutions within 6 months each leading to Marketing Qualified Leads

Developed a stellar team that worked to close over $400M in business. Pivot team focus to artificial intelligence and machine learning (AI/ML) hardware acceleration to create strategic value by streamlining the workflow and upskilling staff.

Manage team responsible for all outbound marketing of Altera's soft and hard IP product portfolio

Create compelling messaging and positioning and sales toolsConduct market research and competitive analysisExecute all outbound marketing including nurture campaigns, trade shows, product demosProduct line management Published work: http://www.altera.com/literature/wp/wp-01211-supercharging-performance-productivity-best-in-class-ip.pdfhttp://www.altera.com/education/webcasts/all/source-files/wc-2013-mobile-era-with-ip/player.htmlhttp://www.altera.com/education/webcasts/videos/videos-adapt-ip-eval-with-opencoreplus.html

Converted two competitive stronghold accounts to AlteraFour multi $M design wins within first 3 months

Product definition and positioningNext generation product planningDrive revenue growth on three key product linesLead product launches and direct marketing campaignsCreate and manage go to market strategiesSales enablement plansDevelop customer engagement strategies

Accomplishments•Automation of the isolation process resulting in less margin of error and faster TAT•Manage workflow of customer failure analysis cases across organization

Accomplishments•Developed and Implemented a new cross departmental processes for customer returns•Remote debugging of component failures on incoming failure analysis cases and implement corrective actions

Accomplishments•Developed innovative training program to launch first overseas support site•Highest rated customer satisfaction for 3 consecutive quarters