João Abreu Email & Phone Number

New York, NY, US

São Paulo, Brazil

• Led ETL architecture transformation reducing operational costs by 50%
• Conducted 90+ user research sessions identifying BRL 10M market opportunity

São Paulo, Brazil

• Led enterprise-grade API connector platform development enabling multi-partner integration
• Delivered financial services MVP with core banking features for investment company
• Led rapid product discoveries, guiding teams to build actionable value propositions within 5-10 days through user research, market analysis, and cross-functional workshops
• Oversaw product team deliveries using Scrum and Kanban methodologies, achieving industry best practices and significant improvements in DORA metrics

São Paulo, Brasil

• Developed new CRM acquisition channel generating new revenue in 3 months
• Implemented Agile methodologies improving delivery frequency
• Established structured team topology enhancing product delivery

Belo Horizonte, Minas Gerais, Brazil

• Developed an approach to uncovering a data solution within the product, utilizing product discovery, market research and user insights to build a product vision and to inform strategic decisions

California, United States

Summer '22 class of the Mastering Product Management course, gaining knowledge on product strategy, product vision, feedback management, roadmaps, OKR management and implementation, and product specification development.

São Paulo, Brazil

• Development of cohort-based products and streamlined creator onboarding, generating over BRL 1MM in GMV through this new offering
• Launched waitlist feature, enabling creators to manage leads pre-sale, resulting in improved customer relationships and new marketing strategies
• Investigated product-market fit challenges for mentorship and online course creators, being part of a comprehensive product discovery and interviews to develop a bold vision for a new acquisition channel
• Developed the discovery handoff template that allowed a better knowledge transfer between discovery and delivery teams

Campinas E Região, Brasil

• Launched digital engagement channels increasing audience by 196% during COVID-19
• Developed donation platform supporting 2,800 vulnerable families
• Led weekly live broadcasts maintaining community engagement

Campo Grande E Região, Brasil

· Taught some classes in the Project Management course for the undergraduate students in School of Management in Business of the Federal University of Mato Grosso do Sul. I also advised the students in their final projects (business plans)

Campo Grande E Região, Brasil

• Developed innovation diagnoses and action plans for 20 companies
• Implemented PDCA cycle and product lifecycle management strategies
• Drove revenue growth helping effective product prioritization

Campo Grande E Região, Brasil

• Achieved #1 rankings on App Store and Google Play through SEO optimization
• Led mobile app optimization initiatives

Campo Grande E Região, Brasil

• Implemented product discovery techniques aligning solutions with business outcomes
• Established UX design best practices and methodologies

Campo Grande, Mato Grosso Do Sul, Brazil

Product Management

Activities and Societies: Summer '22: Mastering Product Management

Master Of Science - Ms, Business Administration And Management, General

Activities and Societies: Teaching Assistant for Project Management courseCompleted a two-year academic Master's program (stricto sensu).

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Completed a four-year undergraduate program in Business Administration at a federal university in Brazil. The program provided a.

Bachelor Of Theology, Theology/Theological Studies