I am a first-generation student at Arizona State University, majoring in Media Arts & Sciences with a concentration in Design and a minor in Business. Balancing a rigorous academic schedule with a full-time role as a Visual Merchandising Lead at Target, I bring a unique blend of creativity, strategic thinking, and hands-on experience to the table.In my role, I lead efforts, designing and implementing compelling store displays that drive customer engagement and sales. My responsibilities include executing store layout strategies, coordinating seasonal promotions, and ensuring an exceptional shopping experience. I also ensure products are accurately priced by managing the execution of in-store marketing and promotional signage. This role not only complements my studies but also provides a comprehensive understanding of how theoretical concepts in design and business are applied in real-world settings.With over three years of experience in retail, I have honed my expertise in merchandising, apparel, and customer service. My work directly supports business goals by enhancing visual appeal and optimizing product placement, reflecting my media arts training and business acumen. Bilingual in English and Spanish, I excel in diverse workplace environments, effectively communicating with a wide range of customers and colleagues.My academic background equips me with a deep understanding of visual communication and digital media, complementing my practical retail experience. I am passionate about leveraging my knowledge to bridge the gap between creative media and effective business strategies, aiming to drive innovation and growth in the retail sector.Looking ahead, I am eager to channel my passion and skills into a dynamic career, blending creativity with administrative prowess to drive success within the industry.