Joanna Vorachek Austin Email and Phone Number
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Joanna Austin is a serial entrepreneur, visionary brand-builder, experienced CMO focused on mission-driven consumer brands. With over 20 years of experience in launching, scaling, and advising businesses across diverse sectors, she founded Tenoh8 Consulting, a boutique agency that helps leaders define and articulate value, modernize their brand positioning, and drive growth.As a trusted partner to C-level executives, founders, and investors, Joanna leverages her expertise in branding, message development, strategic partnerships, ecommerce and integrated marketing to deliver tailored solutions that enhance profitability, customer loyalty, and competitive advantage. Joanna also serves on two not-for-product boards: 1) The Book Fairies, a non-profit organization that provides books to under-resourced communities, and 2) Domestic and Sexual Violence Services (DSVS), because everyone deserves healthy relationships and a safe place to call home. My mission is to empower and inspire others through strategic entrepreneurship, creativity, and social impact.
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Chief Executive Officer31St StateNew York, Ny, Us -
Board MemberDomestic And Sexual Violence Services (Dsvs) Montana Jan 2024 - PresentRed Lodge, Montana, Us -
Founder, PrincipalTenoh8* Consulting Jul 2007 - PresentLeveraging two decades of experience, created strategic consultancy to support start up and mid-size companies modernize their brand positioning, scale their business in both B2B and B2C offerings, and align organizational structure to enable more effective and efficient growth.- Guide C-suite, senior executives, founders on best practices, operational processes, channel distribution strategy, pricing strategies- Drive comprehensive marketing strategy, including brand planning, positioning, growth and expansion, GTM strategy, visual brand expression- Build efficient budgets, content and product marketing campaigns, social media/influencer/PR programming- Lead branding workshops to help companies define brand identity, brand core values, positioning, tone, messaging and visual identity - Collaborate with in-house teams to improve content marketing, brand websites, UX/e-commerce and lead generation efforts -
Vice Chair Board Of DirectorsThe Book Fairies Jan 2020 - PresentFreeport, Ny, UsThe Book Fairies is a 501(c)(3) not-for-profit organization that sources and redistributes books to under-resourced communities on Long Island and NYC to provide equitable opportunity for children to learn grown and thrive. -
Chief Marketing OfficerBruderman & Company 2022 - 2022New York, Ny, UsServed as CMO for Bruderman's portfolio of 80+ investment companies across multiple business sectors, including finance, CPG, media/entertainment, healthcare, technology, apparel and manufacturing - Evaluated resources, infrastructure, channel distribution strategy, SKU rationalization, advertising, communications and marketing strategy and execution; identified revenue generation opportunities - Counseled C-level executives across portfolio; advised in-house teams on UX/e-commerce, websites, content marketing, brand awareness - Managed media agencies; vetted all external marketing partners -
Publisher, EvpLong Island Press Jul 2017 - Dec 2021Syosset, Ny, UsDrove award-winning content strategy for regional lifestyle publications; named “Best Newspaper” by the prestigious Fair Media Council’s Folio Awards 2020 and dozens of NYPress Association editorial awards - Responsible for all aspects of sales, marketing, distribution strategy, influencer events - Oversaw editorial direction for print, digital and branded products - Responsible for P&L, forecasting, new business, production, and recruitment; exceeded revenue goals - Drove all marketing promotions for client and LIPress products - Served on the leadership team and management committee -
Co-FounderHabiderm, Llc 2015 - 2020Before there was an app for everything, there was HabiDerm™ – a mobile personal assistant that tracked your daily activities and delivered lifestyle content recommendations to improve your skin health and your overall health.- Created consumer health/wellness behavior tracker and content recommendation engine - Built prototype and executed alpha with 500 test users - Collected and analyzed highly detailed behavioral user data- Designed website, Indiegogo campaign, social media execution- Mapped architecture and app logic for the next iteration
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Co-Founder And PresidentLe Metier De Beaute 2007 - 2013Boca Raton, Fl, UsCo-founded luxury skincare and cosmetic company from concept-to-counter- Partnered with leading industry formulators to developed 120 SKUs to launch and grew categories to 400 SKUs- Drove growth strategy, brand positioning, marketing, content and influencer strategy - Managed retail events and internal and external field training - Devised channel distribution strategy and sold into more than 100 retailers worldwide including Neiman Marcus/Bergdorf Goodman, Nordstrom, Saks Fifth Avenue, Joyce Beauty, Selfridges and luxury boutiques across the US- Created strategic partnerships with cross category leaders to drive incremental customer acquisition including Oscar de la Renta, Zac Posen, Marchesa -
Managing DirectorRed Consultancy Feb 2005 - 2007London, GbRecruited to run the NY office for UK-based The Red Consultancy - an award winning marketing communications firm owned by Huntsworth with offices in London, NY and San Francisco - Responsible for overall P&L management and growth of the New York operations- Led strategy, new business, client services, and talent acquisition -
Senior Vice PresidentDevries Public Relations 2003 - 2005New York, Ny, UsServed as Senior Vice President and Divisional Director; responsible the North American strategic development, execution of integrated marketing and public relations programs for leading CPGs/beauty clients including Procter & Gamble and Novartis. -
Assistant Vice President, Maybelline DmiL'Oréal 2001 - 2003Paris, FrPlayed a primary role in the evolution of the beauty icon: Maybelline. Serving as Assistant Vice President, Global Public Relations, and a member of the global executive management team, Joanna devised global communication strategies and guided the integrated marketing communications efforts for more than 90 countries. -
Director Of Public Relations, MaybellineL'Oréal 1999 - 2001Paris, FrLed all brand communications activities. Day-to-day responsibilities included strategic planning, new product launches, media outreach efforts, integrated marketing partnership development, executive management, consumer promotions, retail programs, social media communication, mobilizing internal teams and agencies, and more. -
Senior Account ExecutiveHill+Knowlton Strategies 1997 - 1999New York, UsDrove media B2C campaigns and in-market events for GAP, BMG, Johnson & Johnson and and B2B media and in-market events for Cointreau.
Joanna Vorachek Austin Skills
Joanna Vorachek Austin Education Details
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The University Of Texas At AustinPublic Relations -
Episcopal High School
Frequently Asked Questions about Joanna Vorachek Austin
What company does Joanna Vorachek Austin work for?
Joanna Vorachek Austin works for 31st State
What is Joanna Vorachek Austin's role at the current company?
Joanna Vorachek Austin's current role is Chief Executive Officer.
What is Joanna Vorachek Austin's email address?
Joanna Vorachek Austin's email address is ja****@****man.com
What schools did Joanna Vorachek Austin attend?
Joanna Vorachek Austin attended The University Of Texas At Austin, Episcopal High School.
What skills is Joanna Vorachek Austin known for?
Joanna Vorachek Austin has skills like Public Relations, Integrated Marketing, New Business Development, Product Development, Beauty, Media Relations, Corporate Communications, Strategic Communications, Social Media, Event Management, Internal Communications, Marketing Communications.
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