Joanna Vorachek Austin Email & Phone Number

New York, NY, US

Red Lodge, Montana, US

Leveraging two decades of experience, created strategic consultancy to support start up and mid-size companies modernize their brand positioning, scale their business in both B2B and B2C offerings, and align organizational structure to enable more effective and efficient growth.- Guide C-suite, senior executives, founders on best practices, operational.

Freeport, NY, US

The Book Fairies is a 501(c)(3) not-for-profit organization that sources and redistributes books to under-resourced communities on Long Island and NYC to provide equitable opportunity for children to learn grown and thrive.

New York, NY, US

Served as CMO for Bruderman's portfolio of 80+ investment companies across multiple business sectors, including finance, CPG, media/entertainment, healthcare, technology, apparel and manufacturing - Evaluated resources, infrastructure, channel distribution strategy, SKU rationalization, advertising, communications and marketing strategy and execution.

Syosset, NY, US

Drove award-winning content strategy for regional lifestyle publications; named “Best Newspaper” by the prestigious Fair Media Council’s Folio Awards 2020 and dozens of NYPress Association editorial awards - Responsible for all aspects of sales, marketing, distribution strategy, influencer events - Oversaw editorial direction for print, digital and branded.

Before there was an app for everything, there was HabiDerm™ – a mobile personal assistant that tracked your daily activities and delivered lifestyle content recommendations to improve your skin health and your overall health.- Created consumer health/wellness behavior tracker and content recommendation engine - Built prototype and executed alpha with 500.

Boca Raton, FL, US

Co-founded luxury skincare and cosmetic company from concept-to-counter- Partnered with leading industry formulators to developed 120 SKUs to launch and grew categories to 400 SKUs- Drove growth strategy, brand positioning, marketing, content and influencer strategy - Managed retail events and internal and external field training - Devised channel.

London, GB

Recruited to run the NY office for UK-based The Red Consultancy - an award winning marketing communications firm owned by Huntsworth with offices in London, NY and San Francisco - Responsible for overall P&L management and growth of the New York operations- Led strategy, new business, client services, and talent acquisition

New York, NY, US

Served as Senior Vice President and Divisional Director; responsible the North American strategic development, execution of integrated marketing and public relations programs for leading CPGs/beauty clients including Procter & Gamble and Novartis.

Paris, FR

Played a primary role in the evolution of the beauty icon: Maybelline. Serving as Assistant Vice President, Global Public Relations, and a member of the global executive management team, Joanna devised global communication strategies and guided the integrated marketing communications efforts for more than 90 countries.

Paris, FR

Led all brand communications activities. Day-to-day responsibilities included strategic planning, new product launches, media outreach efforts, integrated marketing partnership development, executive management, consumer promotions, retail programs, social media communication, mobilizing internal teams and agencies, and more.

New York, US

Drove media B2C campaigns and in-market events for GAP, BMG, Johnson & Johnson and and B2B media and in-market events for Cointreau.

Bachelor Of Journalism, Journalism, Public Relations

Education record