I am a creative strategist and brand storyteller with expertise in developing go-to-market initiatives that fuel business growth and brand loyalty across in-store, experiential, and digital channels. Having spent my entire career in fashion retailing and marketing, I bring an accomplished track record of working in multifaceted environments that entail a direct-to-consumer model along with cross-channel experience in all facets of the brand: retail, wholesale, and ecommerce. While my passion for fashion inspires my vision to create beautiful experiences, my analytical acuity allows me to develop innovative strategies and solutions to complex problems. With equal right- and left-brain orientation, I am able to align ideas and execution, synthesize cross-functional inputs, and capture learnings to deliver impactful omnichannel marketing activations for fashion retail brands.With leadership experience in creative operations and brand experience, I have a history of developing branded experiences that capture attention and propel people to engage, discover, and shop. In creating compelling content across digital channels, including virtual events, emails and social media, I can translate brand messaging to align with varied media for maximum impact and consumer reach. I enjoy and thrive in the industry's constantly changing environment with the never-ending challenges. Whether working independently on the creative or managing a team of creative professionals, I am highly motivated to continually build and enhance brand awareness, drive traffic across various platforms, and significantly contribute to the expansion and growth of retailers. For 25 years, I have been optimizing brands and reinvigorating customer experience. As the industry continues to evolve, my focus is on taking digital brands into the 3D space—popups, events, showrooms, shop-in-shops, and virtual reality retail—to reach new customers or engage with existing customers in a new way. I am equally excited by turning brands around, starting a new division, or building a new brand. As a leader, I am known for getting things done in an efficient and positive way. My colleagues would say they enjoy working with me because of my collaborative, egoless approach to solving problems and making our work beautiful. I have earned respect for building strategic partnerships, communicating across all levels of an organization, and empowering people as a mentor and trainer.
Listed skills include Email Marketing, Brand Management, Fashion, Merchandising, and 33 others.