Jacqueline Walsh Email & Phone Number

New York, United States

Brought on board through referrals on different roles involving fashion branding and retail, live event production, and creative agency work.Commando: Developed concept for and executed 1st retail pop up location for brand in Soho New York. Oversaw all events and activations. Worked closely with Marketing and PR teams to grow awareness, leveraging the store as a destination to see the brand come to life.The Nantucket Project: Served as Event Producer for the 10th gathering of The Nantucket Project live event. Partnered cross-functionally to direct the successful execution of all experiential activations and custom events assigned.Banter: Developed refresh strategy in line with rebranding, creating new in store experience, new sign package, packaging program updates and in store activations. Produced first editor’s event for rebrand, generating buzz around product and piercings.Williams New York: Retained by this creative agency specializing in luxury real estate to work in Creative Services Management, spanning shoot production, operations, and budgeting. The Children's Place: Supported successful launch of new fashion brand, Sugar and Jade, including designing their press event, developing website content and activations.Nic+Zoe: Contracted to expand and optimize their web business in a more meaningful way to connect with customers and prospects. Developed a strategic marketing plan and roadmap for the next 6-12 months.

New York City Metropolitan Area

Recruited to direct all creative and brand efforts across digital, print, social, retail, and product, leading 10-person department in content and production of all omni-channel brand assets. Developed and launched a new store prototype, which became the first of this new series of stores in Brooklyn. Created a community-oriented retail experience showcasing new/up-cycled designs and hosting neighborhood talks/events (with Eileen Fisher and guests) and workshops on sustainable living and fashion. Tested version in five stores prior to rollout to 68 store locations. Created an immersive, 3D brand experience by linking in-store event marketing, onsite visual storytelling, and omni-channel content marketing. Realized uptick in social activity online and increase in sales over plan. Established in-house digital studio to support brand, .com, and sales team. Saved 22% in brand photography and brand experience through diligent budgeting. Increased speed to sale with new digital mode program for virtual wholesale showroom. Instituted new creative process that streamlined creative briefing and workflow.

Mahwah New Jersey

Recruited to spearhead cohesive marketing and visual experience strategy to transform Ascena's Dress Barn brand across Ecommerce and retail stores. Led 25-member team across creative, visual, merchandising, project management, and pre-/post-production. Reported directly to CMO and worked with VPs cross-functionally. Led marketing strategy and creative for rebranding campaigns that redefined brand identity and elevated brand equity, including new private label. Moved the needle at 1,500 stores in visual presentation and changed customer perception across website, email, paid social, organic social, retargeting, and loyalty. Created new visual directives that increased unit capacity on the selling floor and payroll reduction with the retail space effectively "selling itself." Crafted branded marketing experience for special events. Developed three new store prototypes across tiered store strategy.

New York, New York

Recruited as part of Talbot's turnaround initiative. Took charge of visual merchandising and web branding teams, drove direction on creative content and visual storytelling across all brand touch-points, and led a 33-person cross-disciplinary team.Improved brand profile, positioning, and value by refreshing brand storytelling infused with modern sensibilities along with customer-centric retail models that deepened connections with customers. Developed new visual concepts that positively impacted store traffic and sales. Rebranded direct mail and Ecommerce in line with new brand image. Created new store prototype to drive new brand positioning and increase customer engagement.

New York, New York

New York, New York