Jan-Willem Heeg Email & Phone Number

Rotterdam

At Tinybots, we create a virtual care assistant for people with cognitive impairment(s) that can connect and interact via different smart embodiments. Tessa is our first product. Tessa helps people with cognitive impairment (e.g. dementia, autism, acquired brain injuries) to (re)gain autonomy in their life. Our first product Tessa provides verbal guidance in daily life, enabling users to be more self-reliant and live longer at home. This reduces their need for professional care. Tessa is the first 'proven' solution of its kind that is reimbursed by insurance companies and used on a daily basis by the healthcare professionals and users.Find more information on: https://www.tinybots.nlI have been part of Tinybots journey from identifying the product-market-fit to building the category, getting reimbursement and now scaling the impact via a full-service solution to thousands of users on a daily basis and growing the team and organisation to support the growth.Keywords: medtech, start-up, scale-up, growth, leadership, management, team, key-account management, P&L, implementation, business model, e-health, business development, category development.

London, Greater London, United Kingdom

Set-up the organisation to become the leader in the super premium (craft) beer segment, by setting-up partnerships, led the category and sales strategy, and creating an organisation where different business models and cultures work together.- set up a new business unit and led the craft partner team- set up a new partnership with and investment in Beavertown brewery, inc. investment to build a £40m new brewery - investment manager for Brixton- and Beavertown Brewery responsible for JV governance and business cases- responsible for commercial strategy and revenue through the HEINEKEN network of the category - organisational development and support to scale Brixton and Beavertown x10- initiated and led a cross-functional program that developed the skills and culture of the sales organisation to be successful in the new super-premium (craft) categorySelected for the global management development program (HIMDEC)

London, United Kingdom

Responsible for a M&A program that restructured KNDL (ca. GBP 180m p.a. revenue), a UK distribution joint venture between Kuehne + Nagel and HEINEKEN, to create an independent and future proof company and route to market for HEINEKEN UK. Managed the core project team of ca. 6 FTE and led the program (ca. 60 people).Selected to be part of the management development programKeywords: business development, mergers and acquisitions, route to market, logistics and operational optimisation, network design, service contracts, business redesign, financial modelling, contracting, outsourcing, and project management.

Zoeterwoude, International

Supported HEINEKEN countries across the world by delivering improvement projects, and developing and rolling-out new business capabilities.- led the Service Strategy and Logistics Trade Terms capability, responsible for designing, piloting and global roll-out (20+ markets) significantly improving margin by reducing (logistics) costs while improving service. - managed cross-functional projects in 15+ markets delivering: savings, sales uplift and improved customer relations. E.g. network design, optimization, or route to market projects improving costs, service and revenue.- shaped the Global Customer Service agenda with global management- part of the HEINEKEN talent development program

Greater New York City Area

Reponsible for a network, service and process redesign of the supply chain of Heineken USA leading to $X0m p.a. savings and improved service

Hoofddorp - The Netherlands

Redesigned the processes of existing parcel sorting centers to remain efficient and effective during a ramp-down

Post Graduate Exchange

Msc. Cum Laude

Bsc