Jon Williams Email & Phone Number

• Oversee content strategy to drive site traffic, revenue, video views, and social engagement, increasing pageviews by 140% YoY and website/app users by 130% YoY
• Manage internal and corporate communications including media relations, PR outreach, distributing protocol changes and more
• Launched the newsletter program from scratch with seven unique campaigns, creating the content strategy, design templates, and frequency for each, driving over 60K engaged subscribers in first year
• Research and close partnership deals with external product integrations to help make workflow more efficient and gain valuable first-party data on our audience
• Spearhead content marketing efforts to ensure consistent voice and tone across all digital channels, using A/B testing to drive app downloads (130% growth) and raise brand awareness
• Strategize which content verticals to invest in, then scale accordingly; launched three new verticals in 2023 while doubling down on Tier 1 verticals in 2024

San Francisco, California

• Managed staff of nine writers and content producers as managing editor of all written and social content for NBC Sports Bay Area, driving 185M pageviews, 90M unique visitors, and 95M video starts in 2021 (100% growth)
• Served as communications liaison for one of our six team partners, organizing exclusive interviews, spearheading content production, and leading bi-annual meetings
• Optimized all content with SEO-driven headlines, relevant keywords, hyperlinks, and related content to increase search traffic, develop strong affiliate partnerships, and boost time on site.
• Streamlined Twitter and YouTube digital revenue growth ($2 million in 2021) by organizing our video and social programming strategy to focus on optimal launch times, headlines, and viral moments based on audience trends.

San Francisco, California

• Developed promotion plans for featured articles across all digital platforms, leading communications, marketing, and PR strategy to ensure maximum reach while partnering with sales team to meet robust revenue goals.
• Created and managed team-wide calendar that capitalized on tentpole events, utilizing project management tools such as Trello and Basecamp to keep the team’s roadmap, responsibilities, and promotion strategy clear.
• Managed editorial staff while setting weekly assignments, holding 1:1 meetings, and editing copy in AP style.

San Francisco, CA

• Owned the strategy and managed deployment of all high-profile content featured on digital and social platforms, serving as communications liaison with content partners such as CNN and Apple News.
• Streamlined process for tracking content volume by creating detailed audience engagement reports that helped monthly unique users increase 125% YoY
• Designed, wrote, and edited company-wide internal Intranet from scratch that included PR materials, company directory, handbook, style guide, and best practices in one accessible place for all employees.
• Collaborated with sales team to align editorial, video, and social departments to create high-value, cross-platform content that delivered on impression goals.

San Francisco, CA

• Wrote feature headlines, organized layout of front page and mobile app, added rich media, and sent push notifications to over six million app users.
• Conducted reports on how our marquee initiatives performed by collecting analytical data, researching competitors, and surveying employees for written feedback.
• Reviewed, edited, and curated all written content and used real-time analytics and editorial judgment to decide what to feature on the site/app.