Jay Nelson Email & Phone Number

Who I Am:Seasoned marketing and sales professional with 20 years of broad-ranging leadership experience in the B2B technology market. My experience was gained working for start-up to mid-sized technology vendors and consulting to the leading firms in the industry. I have managed go-to-market strategy and planning, field marketing, channel partners and channel marketing, and business alliances.Personal Characteristics:* Strategic, detailed, and inventive with exceptional relationship-building skills * Tenacious and spirited with a deep understanding of channels and technology* Comfortable in customer and partner-facing roles and collaborating with managers into the C-level with confidence and poise* Passion for learning, passion for data collection/analysis and constant process improvement, passion for new and emerging technologies* Self-motivated, fun colleague able to work collaboratively across functional teams, with partners, and with outside vendorsExperiences:* Experience with multiple marketing approaches – direct B2B, channels, marketing research, digital/web, direct mail, webinars/seminars, trade shows, marketing automation, and advertising* Proven ability to create and deliver successful marketing programs that drive pipeline and address a variety of market segments* Able to manage multiple, complex projects simultaneously with tight deadlines delivering high-quality work* Battle-tested in technology environments marketing against competitors with greater brand recognitionExpertise:- Go-to-market strategy and planning- Channel marketing- Field marketing- Channel account management- Lead generation- Project management- Relationship building- Cross-department/organization collaboration- Management of external vendors- Virtually all tactical approaches to marketingTechnology:- MS Office- CRM - Salesforce.com, Goldmine- Marketing Automation - Marketo- HTML- Adobe Acrobat Pro

Listed skills include Go To Market Strategy, Business Alliances, Enterprise Software, Strategic Partnerships, and 26 others.

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  Business Development Manager, Wholesale Solutions

  Rogers Communications

  Calgary, Ab, Ca