Josh Porter Email & Phone Number

Orlando, Florida, Us

Responsible for product marketing of the Experience Optimization (XO) Platform, a conversational AI orchestration tool.

Mountain View, Ca, Us

Responsible for increasing the rate of new customers for the Conversational AI product category through campaigns, events, PR and certifications.► Launched generative AI capabilities for Contact Center AI with 12 analyst reviews, 4 media mentions, 25k social impressions and 2k blog page views.► Announced critical new Contact Center AI product with 7 media mentions, 15 analyst reviews, 13k page views for announcement blog, 4k views on Forbes article and 70k social impressions (received award only 10% of 30k population obtains, recognizing the top and most impactful projects in Google Cloud).► Generated $46M in pipeline influence through leading customer to customer reference calls for Conversational AI products.► Influenced net ARR increase from 9M in Sept. 2020 to 28M in Jan. 2021 through leading Dialogflow CX launch, owning product messaging, driving 71,431 in landing page views and 10,200 views for demo video.► Contributed to $15M pipeline impact for Contact Center AI thought customer to customer reference calls.► Produced 777 web page views for Agent Assist launch through owning content messaging, collaborating with product and showcasing customer stories.

Mountain View, Ca, Us

Built and executed overall go-to-market (GTM) strategy for retail banking segment globally with a $110M pipeline, including top-of-the-funnel product narratives and showcase assets using industry solutions for targeted personas. Strategized with financial services industry (FSI) leadership, sales, communications, product, engineering, partners and customers. Interfaced with executives from the world’s largest financial services institutions.► Influenced more than $37.5M in potential pipeline and generated ~1K leads through managing our presence at Sibos, a tier 1 industry event; ~11K attendees by hosting eight demos and seven thought leadership speaking sessions. Execution was developed in alignment with segment leadership and contributed to overall FSI GTM strategy.► Generated ~2,700 participants and 370 leads, the most of any industry, at our NEXT customer conference of ~30K attendees by creating and managing five demos, including streaming analytics and AI/ML solutions ► Achieved 87% favorable rating and customer satisfaction (CSAT) of 4.36/5.00 from 100+ sales people for thought leadership developed in overall segment solutions narrative► Trained ~400 sellers by creating Retail Banking Industry specific content for our annual sales kickoff; achieved 4.45/5.00 CSAT score; content included session presentation, external pitch decks, one pagers and competitive data in alignment with segment leadership and sales enablement►Launched FSI solutions website refresh with 10K+ monthly pageviews to demonstrate Google Cloud’s value-add, deep knowledge of the industry, and breadth of solutions through a series of tangible examples, quantifiable metrics, and customer stories►Increased brand perception with Google Cloud’s first major brand campaign, highlighting key segment lighthouse customers with six out-of-home ads, 10 print media, digital creative and regional data center launch, including PayPal & HSBC

San Diego, Ca, Us

Responsible for informing marketing campaigns, educating sales on messaging and demo talk-tracks. Influence product management road-map and create overall strategy for market segment for leading marketing and sales enablement SaaS solution. Seismic's robust artificial intelligence and machine learning aid increased sales productivity through the automatic distribution of relevant information and personalized content to reps for any buyer interaction.► Acquired three enterprise customers by directing go-to-market plan for a 15-person agile team including demand generation, customer marketing, inside sales, video production and demo creation► Created more than 30 pieces of content directed at informing internal sales teams and prospects on software solutions for commercial banking, contributing to 106% year-over-year revenue growth

Charlotte, Nc, Us

Drove customer acquisition through e-commerce unit sales and marketing initiatives including owned media desktop and mobile campaigns, web analytics and reporting for Open an Account (OAA) channel. Utilized various measurement tools.► Generated 120% year-over-year growth for card units, the most ever in the mobile channel, through customer segmentation, targeting and offers management► Lead top core unit generating channel with more than 40,000 units sold monthly and over 50% share of sales out of 11 authenticated owned homepage channels though desktop and mobile campaign management► Increased mobile units 30% year over year by maintaining digital strategy, analytical monitoring and collaboration with tech, program and user experience partners

Charlotte, Nc, Us

Responsible for Institutional Digital Strategy & Engagement for Business Banking Segment initiatives including web design, eNewsletter distribution, B2B content marketing, thought leadership and social media campaigns. Supported sales force managing business clients with $5 MM - $50 MM in annual revenue. Collaborated with advertising agencies, marketing consulting firms, media publishers and user experience (UX) and used cross-channel, interactive marketing software-as-a-service (SaaS) solutions & Customer Relationship Management (CRM) tools.► Supported 10% above average monthly content click-through rate by maintaining more than 500 profile web pages for sales associates who manage more than 45,000 small to mid-sized businesses► Aided 5% lift above benchmark open rate to more than 26% of monthly client eNewsletter with 48,000 average monthly emails & 500 users through managing digital marketing platform vendor, targeting reader needs and motivating recipients► Managed development, creation and distribution of more than 90 content marketing pieces, including thought leadership white papers, case studies, articles and webinars on client facing website with 260,000 monthly average sessions and more than 350 pages► Enabled 33% webinar conversion rate through targeting more than 420,000 clients and prospects and hosted more than 2,400 participants

Charlotte, Nc, Us

Third rotation of Consumer Banking MBA Leadership Development Program. Responsible for Card Network Center of Excellence initiatives, including managing Visa relationship, creating Statements of Work and conducting contract negotiations. Collaborated with vendor management, sourcing, marketing, finance and legal teams.► Led an estimated 13% increase in Visa Signature card spend through steering contract for first co-marketed Fandango +1 Movie Fridays Promotion, including ~$3 MM in digital creative, production and media value► Aided $148 MM Consumer Debit purchase volume by managing enterprise relationship with Visa through contract negotiation strategy on more than 10 agreements; collaborated with marketing, vendor management, sourcing, finance and legal teams ► Supported Visa partnership in producing ~$59 B in Total Addressable Purchase Volume (TAPV) using Visa Checkout (formerly V.me) online and mobile wallet product through data elements analysis, $4 MM marketing plan review and Statement of Work (SOW) evaluation ► Facilitated Visa contract compliance in Banking Center Channel impacting ~1,200 customers with a population of ~180,000 accounts through creation of process map delineating credit card application process► Assisted projected enhanced process of emerging person-to-person payments involving ~53,000 transactions and ~$8 MM in transfers by developing process maps and economics tables for integration of Visa system with Square Cash

Charlotte, Nc, Us

Second rotation of Consumer Banking MBA Leadership Development Program. Responsible for sales, professional treatment and operations for three banking centers in the East Manhattan Market. Measured banking centers success through observations and analysis. Developed and recruited banking center talent.► Improved banking center professional treatment to highest possible customer score, up 23% while managing three banking centers with 31 associates covering nearly 15,000 households in East Manhattan Market► Lifted one professional treatment score 12% month-over-month after being selected for special assignment to DC South Capital Market for three weeks; managed five banking centers with 33 associates covering more than 22,000 households► Increased market product cross-selling more than 7%, exceeding goal and ranking third in region by planning and delivering seven market-wide seller workshops across two Manhattan markets and 25 personal bankers► Reduced more than 1,000 area service level agreement cases in COMMIT queue to zero and reduced region cases by 90% while leading Deceased Customer Notification Initiative through process improvement

Charlotte, Nc, Us

Integrated Strategic Project of Consumer Banking MBA Leadership Development Program. Collaborated closely with resource planning, incentive, technology and operations teams. Tasked with aligning LOB metrics.► Optimized Line of Business managing ~$5 B in delinquent card portfolio and ~$30 B in post charge-off inventory by integrating more than 100 metrics and creating process roadmap; collaborated with five person MBA team► Enabled executive decisions and evaluation of daily success through high-level view of interaction of ~2800 employees, including strategy and execution functions, by creating executive report

Charlotte, Nc, Us

First rotation in the Consumer Banking MBA Leadership Development Program. Responsible for supporting Retail Deposit Product Initiatives. Collaborated closely with marketing, finance and operations teams.► Delivered projected $11 MM in incremental revenue by researching competitive intelligence and creating pricing strategy for online international remittance transfer tool; work used in decisioning and designing of new product launch► Built brand equity and increased transparency to 5.5 MM deposit customers annually by crafting control plan and competitive intelligence analysis for Checking Clarity Statement of Fees► Deepened relationships with projected 12 MM mobile users by development of smart phone budgeting app and participation of field trial in preparation for 2,000-customer market trial; represented Debit Line of Business in partnership with Payments and Products Innovation team► Improved customer experience through identifying and closing 70% of ~140 deposit product issues while building new process for audit tracking list for more than 40 team members

► Increased total web pages viewed per session 18% and new sessions 8.5% by developing content and optimizing existing content with competitive Search Engine Optimization (SEO) keywords using various tools, testing and analytics► Ranked newly created web page first in Google search results by featuring new service including 40 personal finance calculators; performed competitive analysis of nine competitor websites to identify distinguishing features► Improved average web page session duration 11% by converting 200 page website from Joomla Content Management System (CMS) to Word Press platform to enhance Google search results; published press releases

Charlotte, Nc, Us

Summer Internship in the Consumer Banking MBA Leadership Development Program. Responsible for leading ATM Channel Management & Performance Competitive Intelligence. Collaborated with marketing, strategy, analytics and operations teams.► Facilitated executive decisions through creating competitive intelligence research guide book on industry trends and internal partner impact on ATM fleet of 18,000 units; presented research findings and analysis to senior executives of ATM Channel; guide is currently used as reference for entire team► Improved process for industry research and insight for 40-member ATM Channel Management team managing 1.2 B transactions annually; process is currently used in maintaining accurate competitive intelligence► Reduced ATM customer confusion for ~14 MM households through new marketing and signage in nomenclature project to rebrand features for all units; collaborated with internal ad agency

Racine, Wi, Us

► Achieved top branch sales producer and seventh in the region in 2009 by selling 60 new accounts with over $8 MM in deposits► Selected for “Award of Service Excellence” by adding $156,000 additional deposits through customer care call campaign► Promoted in August 2009 to Client Relationship Banker II from level I in ~15 months

San Francisco, California, Us

► Sold over $200,000 monthly in mortgages, home equity loans, auto loans, lines of credit, and insurance; one of the top producers in the district in first 60 days► Improved consumer credit and simplified payments through presenting 20 financial consolidation plans to customers weekly► Analyzed more than 50 financial statements, credit reports, and loan applications weekly

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (B.S.), Business Administration, Marketing & Information Systems