Jonathan Wright Email & Phone Number

Victoria, Australia

Wright Approach Marketing is a Marketing & Fundraising consultancy that exists to help charities and small businesses generate more income through application of business insights to develop profitable strategies and campaigns.Specialising in the development of marketing and fundraising strategies to drive revenue, our passion is to help small to medium.

Melbourne, Australia

• Plan is one of the oldest and largest children's development organisations that works to empower communities to overcome poverty. Working at the grassroots with no religious or political agenda, we unite and inspire.
• Growing Public Fundraising income from $17m to approx $25m in just over 4 years, whilst growing the Public Fundraising team from just 2 FTE’s in 2007 to a team of 20 in FY12 with 7 FTE.
• Development and implementation of strategy over 4 years that has resulted in the Acquisition of over 40,000 regular givers over 4 years and increasing our active regular giving base by over 25% in this time.
• The development and implementation of a product strategy that has resulted in the launch of 2 new regular giving products in FY11 that will bring in approximately $500k in incremental income in FY12.
• Introduced Supporter experience initiatives that have ensured Plan had the highest supporter retention rates amongst 14 major Australian charities in FY09 and FY10.
• Introduced learning processes to help generate greater understanding of the supporter base and organisational results to help drive strategic decision making. This included:o Development of behavioural based.

- Retained and grew The Age Consumer Subscriptions customer base through a mixture of acquisition, Retention and CRM initiatives- Exceeded acquisition targets by over 13% whilst remaining within agreed 7-figure marketing budget.- Retention kept on target at approx 80-90% of existing customers through the implementation of a series of “Stepped Pricing”.

Managing the day-to-day relationship with Key Alliance Partners - ANZ and Citigroup.To write and articulate Marketing Plans with a 7-figure budget, for the acquisition of accounts from both of the above the alliances.Implemented the above Marketing Plan through a variety of multi-channel activities including Direct Mail, Telemarketing and Online.

The development and implementation of a Customer Contact Strategy for General Motors’ newly acquired company Daewoo. The role encompasses Consumer Planning, Data Planning and Creative Achievements:- Development of direct mail, door drops, press advertising, radio, e-mail, online ads, and website development. - Development of GM Daewoo CRM programme and.

October 02 – April 03: Account Director responsible for 50% of the Vauxhall Account including the Customer Relationship Management (CRM) and Prospect Management Program, whilst continuing to direct the Vauxhall Van Account. Management responsibilities include 3 people (1 Account Supervisor, and 2 Account Managers). August 01 – September 02: Account.

Working across 3 accounts using a variety of media including direct mail, door drops, radio, Internet and DRTV. Management responsibilities: 2-3 Account ExecutivesRed Cross - Co-ordinated the successful test of the first banner ads for the British Red Cross and the development of an Emergency DRTV template to enable ads to be produced and aired within.

• Answering directly to a Group Account Director on the UK dealer business regarding:
• Creating and maintaining a productive working relationship with key Ford Motor Company, District and Dealer Body clients (approx 15-20 clients)
• The planning and implementation of recruitment campaigns through direct mail, door drops, inserts and Telemarketing
• Procuring business from newly formed dealer groups in the face of aggressive competition with other agencies on the Ford roster

• Marketing Database – Working closely with data specialists SCS, I was responsible for the planning and development of the Pools Direct Marketing Database into a practical marketing tool holding information on 1.5.
• Customer Retention – The development and implementation of a structured retention campaign which resulted in an increase in customer retention from 85% to 92%.
• Direct Debit – Project leader on a cross-company team set up to introduce Direct Debit as an alternative means of payment for Pools Direct by April 98.

- Bank of Scotland Direct. Personal Loan Department. Monitored the planning and co-ordination of mailing and insert activity to over 200,000 existing and prospective customers per month- Insurance Company Personal Loans. The marketing of personal loans and credit card products to customers of the Bank’s affinity partners. e.g. Endsleigh Insurance, Alliance.

Ba Hons, Marketing

Education record