Wright Approach Marketing is a Marketing & Fundraising consultancy that exists to help charities and small businesses generate more income through application of business insights to develop profitable strategies and campaigns.Specialising in the development of marketing and fundraising strategies to drive revenue, our passion is to help small to medium sized organisations develop effective and profitable campaigns through the use of real business and customer data at an affordable cost.Check out: www.wrightapproach.com.auand https://www.facebook.com/WrightApproachMarketingPtyLtd?ref=hlIn addition to providing services for Wright Approach Marketing, Jonathan also works as a Senior Consultant for DVA Navion.

Plan is one of the oldest and largest children's development organisations that works to empower communities to overcome poverty. Working at the grassroots with no religious or political agenda, we unite and inspire people around the globe to transform the world for childrenKEY ACHIEVEMENTS TO DATE:• Growing Public Fundraising income from $17m to approx $25m in just over 4 years, whilst growing the Public Fundraising team from just 2 FTE’s in 2007 to a team of 20 in FY12 with 7 FTE.• Development and implementation of strategy over 4 years that has resulted in the Acquisition of over 40,000 regular givers over 4 years and increasing our active regular giving base by over 25% in this time.• The development and implementation of a product strategy that has resulted in the launch of 2 new regular giving products in FY11 that will bring in approximately $500k in incremental income in FY12.• Introduced Supporter experience initiatives that have ensured Plan had the highest supporter retention rates amongst 14 major Australian charities in FY09 and FY10.• Introduced learning processes to help generate greater understanding of the supporter base and organisational results to help drive strategic decision making. This included:o Development of behavioural based segmentation to provide significant insight into the supporter base, in form communications and aid the effectiveness of campaignso Involving Plan in industry benchmarking to highlight areas of opportunity which have led to the introduction of a more effective long term 2-stage acquisition strategy in FY11.

- Retained and grew The Age Consumer Subscriptions customer base through a mixture of acquisition, Retention and CRM initiatives- Exceeded acquisition targets by over 13% whilst remaining within agreed 7-figure marketing budget.- Retention kept on target at approx 80-90% of existing customers through the implementation of a series of “Stepped Pricing” initiatives.- Initiated and set-up a cross-Fairfax working party to assess and restructure processes in order to meet requirements for the Do Not Call Legislation

Managing the day-to-day relationship with Key Alliance Partners - ANZ and Citigroup.To write and articulate Marketing Plans with a 7-figure budget, for the acquisition of accounts from both of the above the alliances.Implemented the above Marketing Plan through a variety of multi-channel activities including Direct Mail, Telemarketing and Online communications. Achievements:- Responsible for acquiring more than 50% of all Diners Club acquired accounts in 2004, and acquiring the most personal cards in 2005 - Secured significant mailing volumes from Key Alliance partners in order to meet above objectives.- Project management of tender process to recruit a new telemarketing supplier for the ANZ & Diners Club business.

The development and implementation of a Customer Contact Strategy for General Motors’ newly acquired company Daewoo. The role encompasses Consumer Planning, Data Planning and Creative Achievements:- Development of direct mail, door drops, press advertising, radio, e-mail, online ads, and website development. - Development of GM Daewoo CRM programme and implementation of first key communications pieces. - Planning and managing an integrated marketing campaign to 300,000 prospects that outperformed targeted response by 200%. -Management of company launch project to drive new Prospects to 26 Retailer events over a 2-month period. Resulted in up to 200 attendees per event. - Packaging product launch communication for Nubira, with response rates up to 15%.-Pitched and won GM Daewoo E-commerce business for the Agency (worth approx £100,000).

October 02 – April 03: Account Director responsible for 50% of the Vauxhall Account including the Customer Relationship Management (CRM) and Prospect Management Program, whilst continuing to direct the Vauxhall Van Account. Management responsibilities include 3 people (1 Account Supervisor, and 2 Account Managers). August 01 – September 02: Account Supervisor - Vauxhall Van Account. Working within a B2B environment to generate leads to Retailers via Prospect activity and the development of a CRM program for B2B consumers.Development of Vauxhall’s CRM programme for Cars (with a sales response 3 times greater than control)Planning and development of Vans CRM & Prospecting Programs, encompassing direct mail, data profiling, telemarketing, e-mail, micro sites, and online media (pop-ups and banners). Planning and implementation of Vauxhall’s Re-qualification and Prospecting Programs – including data planning and profiling, direct mail, e-mail and online media.

Working across 3 accounts using a variety of media including direct mail, door drops, radio, Internet and DRTV. Management responsibilities: 2-3 Account ExecutivesRed Cross - Co-ordinated the successful test of the first banner ads for the British Red Cross and the development of an Emergency DRTV template to enable ads to be produced and aired within 48hrs of any emergency. BBC Worldwide – Co-ordinated the first direct mail test for sales of back listed products, successfully rolled out in October 2000.boxclever – the development of retention and acquisition campaigns in addition to the planning and implementation of merger communications to existing Granada & Radio Rentals customers.

Answering directly to a Group Account Director on the UK dealer business regarding:• Creating and maintaining a productive working relationship with key Ford Motor Company, District and Dealer Body clients (approx 15-20 clients)• The planning and implementation of recruitment campaigns through direct mail, door drops, inserts and Telemarketing• Procuring business from newly formed dealer groups in the face of aggressive competition with other agencies on the Ford roster

• Marketing Database – Working closely with data specialists SCS, I was responsible for the planning and development of the Pools Direct Marketing Database into a practical marketing tool holding information on 1.5 million customers.• Customer Retention – The development and implementation of a structured retention campaign which resulted in an increase in customer retention from 85% to 92%. • Direct Debit – Project leader on a cross-company team set up to introduce Direct Debit as an alternative means of payment for Pools Direct by April 98.

- Bank of Scotland Direct. Personal Loan Department. Monitored the planning and co-ordination of mailing and insert activity to over 200,000 existing and prospective customers per month- Insurance Company Personal Loans. The marketing of personal loans and credit card products to customers of the Bank’s affinity partners. e.g. Endsleigh Insurance, Alliance Auto Direct, Winterthur Life. - Credit Card Products. Marketing Assistant on Preference Account, the company’s revolving credit account.