Authored over 100+ diverse articles encompassing a wide range of topics, including human interest stories, business case studies, film reviews, finance, and SEO-based articles.Dedicated to discovering and promoting compelling human interest stories, enabling individuals to share their inspirational life journeys.Proficient in crafting SEO-focused articles to enhance online visibility and reach a wider audience.

The Art Pinch, The Art GalleryInitiated immersion into the art world showcasing content on 50+ Indian schools of art.Designed and curated a curatorial for the art gallery and other marketing collaterals.Directed the management of the gallery website.ICICI Direct - Women's Day Campaign 2021Conceived and executed an engaging campaign with innovative teasers, compelling promotional videos, and dynamic live discussions, streamed via ICICI Direct's Insta handle to its 80K+ followersEncompassed a wide range of financial topics, including Efficient Portfolio Allocation, Capital Markets, Tailored Investment Strategies for diverse life goals, and Retirement Planning.

Directed a 5-member team comprising writers, producers, and voice-over artists in the USA and India to curate, translate, and adapt a Chinese book into American audiobook chapters, precisely tailoring content to captivate the target audience.Pioneered the release of a groundbreaking sci-fi thriller, 'Dark Desire,' surpassing 50K views target within the first week and still running on the app.

Led a 5-member team in customizing content for prestigious brands in Education, Hospitality, Insurance, and the Sports Industry.Customized diverse content types, including Press Releases, Authored Articles, LinkedIn Profile optimization, and Website Content.Enhanced LinkedIn Profiles for clients, improving their online presence and networking potential.Produced and managed various content formats, ensuring alignment with brand identity and objectives.Collaborated with cross-functional teams to deliver tailored content solutions for client needs.Achieved content excellence, supporting client success and brand recognition in multiple industries.

Crafting concise concepts, copy, and scripts for short and medium digital video formats.Conducting weekly content ideation sessions with writers and producers to brainstorm content ideas for theme-based channels.Generating innovative concepts for long and short original content sketches.Authoring dedicated concept notes and scripts, incorporating feedback into multiple drafts, and overseeing scripts during shoots as necessary.Collaborating with the Customer Success team in coordination with Strategy and Business Development to outline work to be pursued.Conducting comprehensive referencing, including industry, brand, and competitor research

Orchestrated the planning and design of music aligned with the brand strategy for India's first International Airport Radio, Mirchi T3.Pioneered a unique radio station showcasing independent music alongside retro classics, ghazals, and contemporary tracks, all housed within a non-terrestrial space.Established productive relationships with major music labels in India and independent labels to promote ongoing network development and emerging talents.Managed and monitored PPL (Phonographic Performance Limited) members, skillfully negotiating terms and conditions with them.Strategically planned and designed the station's music scheme, continuously adapting to the latest trends and categorically emphasizing independent music.

Strategizing and developing content aligned with brand tone through innovative strategies and briefs.Establishing a consistent pipeline of creative content for brand campaigns and programming initiatives.Continuously evaluating industry trends and competitor offerings to identify best practices and enhance current strategies.Consistently generating engaging tropical promos to captivate the audience for the radio station

Show producer for a Bollywood-focused program on Radio Mirchi, Delhi, and an astrology-based show, demonstrating full accountability for content and execution for a year.Comprehensive 360-degree solutions to sales, activation, and marketing teams, facilitating client-led campaign and programming initiatives.Masterminded, coordinated, and executed multiple on-air and activation strategies to achieve precise communication objectives.

Crafting audio scripts for diverse corporate and retail clients.Proofreading concepts and copies, ensuring alignment of audio creatives with brand and Mirchi's core values and sensibilities.Creating promos on current and relevant topics as part of strategic programming initiatives.Actively engaging in client and agency creative briefings, and converting it to creative insights and ideas.Collaborating with functional and internal stakeholders such as production team, voice-over artists, creative producers to convert client briefs into innovative creative solutions.