Collaborates with vendors to develop and support new and existing content within the Quotes and Research section of the Client WebsiteAssists in incorporating research features across all client touch points when applicableCollects and reports all Quotes and Research metrics and KPIsMonitors technical and fundamental research offeringsCoordinates the monthly updates to the Home Page product banners with the Marketing departmentAssists in building functional and design requirementsWorks with Scottrade IT to manage the development timeline for improvement and maintenance projectsParticipates in deployment calls and production validation testingMonitors internal/external feedback of desired enhancements and product deficiencies

Maintained and surfaced key metrics regarding Scottrade’s platformsLead competitive intelligence efforts for the brokerage and bank divisions of ScottradeAnalyzed Scottrade’s and competitors’ product offerings; presented findings to peers and upper managementDesigned prototypes for client interfacesEnsured project success through user acceptance testingCoordinated external/internal communication and training of web releases

Gathered, analyzed, and communicated key findings of competitors product offerings Performed contract audits of third-party agreements in order to determine content entitlementsCreated an analytics dashboard to be used enterprise-wide to surface executions, logins, and orders across platformsOrganized suggestions from various sources to the Web Suggestion Log and update the status as they were reviewed and actions were takenDrafted IT Work Requests on behalf of the Retail Web Services TeamManaged Web Team emails from the Product Development Centralized MailboxMonitored and analyzed the Client Website’s traffic, page views, visits, and click pathsMeasured product promotion effectiveness; presented findings to upper management

Aided in the planning and execution of an annual conference hosting 400+ participantsDeveloped a branding guide to distribute the 70+ undergraduate chaptersCreated a chapter membership points system