Executive officer & lead designer of The Ever Collection by K Michael in premium malls nationwide. The Ever Collection is a affordable luxury brand for anyone at anytime. We take extreme pride in having the look for the price. No higher than 200.00 & low at 40.00while never compromising the quality. Experience for yourself on the website. www.TheEverCollection.com “Where your Ever Whereever”

*Creating/visualizing an idea and producing a design by hand or using computer-aided design (CAD);*Keeping up to date with emerging fashion trends as well as general trends relating to fabrics, colors and shapes;planning and developing ranges;*Working with others in the design team, such as buyers and forecasters, to develop products to meet a brief;*Liaising closely with sales, buying and production teams on an ongoing basis to ensure the item suits the customer, market and price points;*Understanding the design from a technical perspective, i.e. producing patterns, toiles and technical specifications for designs;*Sourcing, selecting and buying fabrics, trims, fastenings and embellishments;adapting existing designs for mass production; (frames, micro fiber cloth, boxes, etc) *Developing several patterns that fit the brand, supervising the making up of these, including fitting, detailing and adaptations;*Overseeing production;*Negotiating with customers and suppliers;*Managing marketing, finances and other business activities.

• Insure the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals are achieved. • Plan, develop, and defend budget recommendations, work goals, measurements, and training requirements necessary to provide both profitable and quality service to clients. • Provide detailed information and cost estimates to assure accurate data on which to plan and develop functional objectives and budgets leading to stable and profitable accounts. • Support other regional directors as requested and as resources permit. • Provide leadership/motivation and conveys the vision and values of the agency to staff. • Cooperate with the local account service directors to resolve differences which may lead to discord in the office. • Oversee creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations. • Train and supervise assigned staff of writers, artists, production and traffic personnel; oversees their execution of all creative efforts to insure they are on strategy, on budget, and on schedule.• Keeping the account team leaders aware of the use of outside services and materials to assure timely billing and to minimize write-offs.• Recommend staffing and compensation changes.• Assuring the staff adheres to established agency policy/procedures, with special emphasis on the purchase of outside services.• Maintaining external professional relationships to assure the ongoing availability of specialized expertise, gifted freelancers, and reputable studios/producers when their services are required.• Participates in the new business efforts as directed.• Execute duties and assignments as directed in compliance with corporate guidelines and objectives.• Facilitate and promotes corporate initiatives and values throughout the function.

Creating, communicating, and implementing the organization's vision, mission, and overall direction. Leading the development and implementation of the overall organization's strategy.Leading, guiding, directing, and evaluating the work of other executive leaders including our presidents, vice presidents, and directors.Maintaining awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards.Overseeing the complete operation of the organization in accordance with the direction established in the strategic plans.Evaluating the success of the company Demonstrating the leadership necessary to make the company's mission a success. This leadership includes providing leadership vision, leadership that attracts followers, and all other aspects of successful leadership.

Work with marketing and sales departments to create promotions.Work alongside product development team to incorporate promotions after product is complete.Preside over TV, radio, and film shoots.Cast actors for voiceovers and commercials.Send promotions through direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or other special events.Use social media sites such as LinkedIn, Twitter, and Facebook to promoteDetermine length and timing of promotionsWork with account executives to come up with ad campaigns.Select agencies to partner with.Approve agency plans.Work with sales staff to generate ideas for the campaign.Oversee creative staff.Prepare cost estimates for campaigns.Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.Oversee in-house accounts.Select agencies to partner with.