Vigneshwaran K
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Vigneshwaran K Email & Phone Number

Sr. Digital Marketing Strategist - Enterprise SaaS (B2B and B2G) at Infiniti Software Solutions Pvt. Ltd
Location: Chennai, Tamil Nadu, India 5 work roles 1 school
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Role
Sr. Digital Marketing Strategist - Enterprise SaaS (B2B and B2G)
Location
Chennai, Tamil Nadu, India
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Who is Vigneshwaran K? Overview

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Quick answer

Vigneshwaran K is listed as Sr. Digital Marketing Strategist - Enterprise SaaS (B2B and B2G) at Infiniti Software Solutions Pvt. Ltd, a with 398 employees, based in Chennai, Tamil Nadu, India. AeroLeads shows a matched LinkedIn profile for Vigneshwaran K.

Vigneshwaran K previously worked as Sr. Digital Marketing Strategist - Enterprise SaaS (B2B & B2G) at Infiniti Software Solutions Pvt. Ltd and Digital Marketing Manager - B2B, B2C & D2C at Surya Informatics Solutions Pvt. Ltd.,. Vigneshwaran K holds Bachelor Of Technology - Btech, Mechanical Engineering, First Class With Distinction (Cgpa : 9.030) from Srm University.

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Infiniti Software Solutions Pvt. Ltd

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Profile bio

About Vigneshwaran K

Passionate Digital MarketerI’m a Digital Marketing Strategist and Digital Marketing CoachStarted Digital Marketing Journey from 2015Professional Skills :-Digital Marketing · Brand Design · Search Engine Optimization (SEO) · E-Commerce · Search Engine Marketing (SEM) · Social Media Marketing · Web Analytics · Conversion Rate Optimization (CRO) · Account based marketing (ABM) · Online Reputation Management (ORM) · App Store Optimization (ASO) · Content Strategy · User Experience Writing · Web Development · User Experience Design (UED)Industry Sector Experience in Digital Marketing :-IT and Software · E-commerce · Retail · Education · Food and Beverage · Pharmaceutical and healthcare · Beauty and Cosmetics · Electrical and Industrial Automation · Franchise and Business Opportunities · Travel and Tourism

Current workplace

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Infiniti Software Solutions Pvt. Ltd
Infiniti Software Solutions Pvt. Ltd
Sr. Digital Marketing Strategist - Enterprise SaaS (B2B and B2G)
Chennai, TN, IN
Employees
398
AeroLeads page
5 roles

Vigneshwaran K work experience

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Sr. Digital Marketing Strategist - Enterprise Saas (B2B & B2G)

Chennai, Tamil Nadu, India

(Infiniti Software Solutions is an Enterprise SaaS travel technology company serving Airlines, Travel Agencies, and Corporate Clients)· Developed and executed multi-channel digital marketing strategies, focusing on marketing funnel creation and optimization, and led go-to-market plans for product launches and updates.· Led a team of 15+ marketers specializing in performance, inbound, and product marketing to drive business goals.· Achieved over 360% YoY growth in website traffic and 80%+ QoQ growth in generated leads and MQLs.· Strategically influenced 80% of the sales pipeline and directly sourced 70% of closed-won deals through data-driven marketing initiatives.· Led strategic and creative integrated campaigns to boost brand awareness and strengthen marketing's influence on pipeline and revenue.· Oversaw Product Marketing and key marketing channels, including Account-Based Marketing (ABM), SEO (pSEO), SEM, SMM, Email Marketing, PR, and Event Marketing.

Digital Marketing Manager - B2B, B2C & D2C

Chennai, Tamil Nadu, India

(Surya Informatics Solutions is a digital marketing agency specializing in B2B, B2C, and D2C sector brands)· Developed and executed multi-channel digital marketing strategies for clients, focusing on optimizing marketing funnels and creating brand strategies to drive business growth.· Developed and implemented strategic digital marketing campaigns across multiple platforms (social media, search engines, display advertising, etc.) to achieve client business objectives.· Analyzed campaign performance and provided actionable insights to clients, highlighting the impact of their digital marketing efforts and recommending improvements.· Developed and maintained strong relationships with clients by deeply understanding their business objectives, requirements, and challenges, delivering targeted marketing strategies.· Led and mentored a team of 20+ SEO, paid ads, social media, and content marketers, ensuring alignment with industry trends and best practices.

Oct 2015 - Jan 2021

Trainee - New Product Development (Npd)

Chennai, Tamil Nadu, India

(TIDC India is a leading manufacturer of automotive chains)· Developed and maintained TS 16949 documentation. · Created and executed product process and testing plans.· Analyzed customer feedback for product improvements and cost reduction.· Led projects for major clients, including Honda Motorcycle, Hero Motor Corp, Bajaj Auto, Royal Enfield, and Yamaha Motor.

Sep 2013 - May 2015

Trainee - New Product Development (Npd)

Chennai, Tamil Nadu, India

(Brakes India is a major supplier of automotive braking systems)· Expert in Six Sigma and Lean Manufacturing with a focus on KAIZEN, Poke-Yoke, CAPA, and reducing in-house PPM levels through targeted training and techniques.· Proven track record in Project Management, New Product Development, and Process Engineering.· Streamlined production operations through effective process planning and adherence to TS 16949 standards.· Developed and executed process and testing plans, driving product improvements and cost reduction.· Reduced manufacturing costs via low-cost automation, VAVE, and manpower optimization.· Led projects for major clients, including Honda, Volkswagen, Ford, and Tata Motors.

Jul 2010 - Jul 2013
Team & coworkers

Colleagues at Infiniti Software Solutions Pvt. Ltd

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1 education record

Vigneshwaran K education

FAQ

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What company does Vigneshwaran K work for?

Vigneshwaran K works for Infiniti Software Solutions Pvt. Ltd.

What is Vigneshwaran K's role at Infiniti Software Solutions Pvt. Ltd?

Vigneshwaran K is listed as Sr. Digital Marketing Strategist - Enterprise SaaS (B2B and B2G) at Infiniti Software Solutions Pvt. Ltd.

Where is Vigneshwaran K based?

Vigneshwaran K is based in Chennai, Tamil Nadu, India while working with Infiniti Software Solutions Pvt. Ltd.

What companies has Vigneshwaran K worked for?

Vigneshwaran K has worked for Infiniti Software Solutions Pvt. Ltd, Surya Informatics Solutions Pvt. Ltd.,, Tidc India (Unit Of Tube Investments Of India Limited), and Brakes India.

Who are Vigneshwaran K's colleagues at Infiniti Software Solutions Pvt. Ltd?

Vigneshwaran K's colleagues at Infiniti Software Solutions Pvt. Ltd include Rakesh Roshan, Praveen Kumar Elancheziyan, Suriya D R, Logesh L., and Dharani Magendiran.

How can I contact Vigneshwaran K?

You can use AeroLeads to view verified contact signals for Vigneshwaran K at Infiniti Software Solutions Pvt. Ltd, including work email, phone, and LinkedIn data when available.

What schools did Vigneshwaran K attend?

Vigneshwaran K holds Bachelor Of Technology - Btech, Mechanical Engineering, First Class With Distinction (Cgpa : 9.030) from Srm University.

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