Kait (Roth) Soeder, M.A. Email & Phone Number

Greater Pittsburgh Area

• Oversaw the strategic, administrative, operational and financial activities of the Online Marketing Department. Ensuring successful online marketing strategies while developing brand awareness, generating inbound.
• Planned and implemented multi-channel marketing strategies for client brands; helping create innovative ideas that tie web, mobile, email, search social and traditional advertising together to provide solutions based.
• Defined key performance indicators and implemented enterprise level measurement, analytics, and reporting methods to gauge success.

Greater Pittsburgh Area

• Assisted faculty members with classroom instruction, exam proctoring, record keeping, and other miscellaneous projects for the JOUR 201 undergraduate course.
• Assisted the graduate program with outreach, marketing and administration; creating and implementing outreach and public relations campaigns and initiatives for the school, and assisting staff members and faculty in.
• Maintained social media marketing initiatives for the Point Park University School of Communications.

Greater Pittsburgh Area

• Taught undergraduate students in the School of Communication developing and managing the class syllabus and ensuring that the syllabus meets department and college standards.
• Planed and delivered lectures, in-class discussions, design critiques and assignments collaborating with colleagues on course curriculumCourses included:
• JOUR 103 - an introduction to the theory and practice of visual communicationdesign for print and screen-based media.
• JOUR 205 - an introduction to drawing and illustration as a graphic designers.
• JOUR 307 - a comprehensive study of theory, principles, strategies and tools of desktop publishing in the digital age.

Erie, Pennsylvania Area

• Developed and oversaw the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns.
• Influenced customer behavior across new media channels, analyzing client-initiated conversations and advising appropriate marketing strategies based upon the social platforms analytic insights.
• Provided daily, weekly, monthly, and quarterly reports based upon the implementation of digital strategies to meet client goals combining analytic data and individual consulting guidance.
• Created strategic proposals for digital advertisers, allocating the budget according to client objectives, using market intelligence to design and execute social networking advertisements.
• Leveraged social networking progress in comparison to client financial records to demonstrate gross product revenue increase in correlation to social media insights.
• Consulted for and executed best practices for search engine optimization, front-end web development, branding, and email marketing.

Greater Pittsburgh Area

Greater Pittsburgh Area

Pittsburgh

Pittsburgh

Clarion, PA

Disruptive Strategy Certification, Entrepreneurship & Innovation

Master Of Arts, Communication Technology

Bachelor Of Arts (B.A.), Mass Media And Communication Arts

Activities and Societies: Lambda Pi Eta Academic Honors Society - Member, Women's Track & Field Team - Member, PRSSA - Communications.

International And Intercultural Communication

Activities and Societies: Proscenium ToursCAPA London study abroad program, 2013. I studied intercultural communication and creative.