• Government Relations, working with GoWest Credit Union Association • Makes and maintains relationships with elected officials• Speaks and lobbies on behalf of the industry at the state and federal levels• Responsible for initiating, coordinating and overseeing charitable giving efforts• Recommends and implements strategic direction for corporate social responsibility plan• Cultivates and maintains community relationships to increase awareness of Premier Gives pillar• Identifies and implements strategic collaborative opportunities for businesses, nonprofit organizations, government agencies and educational institutions• Manages entire high school senior scholarship and nonprofit grant process• Leverages public relations efforts through the implementation of community outreach programs• Works with management and all departments to coordinate special events and outreach programs• Teams with Human Resources to include CSR & Community Relations in recruiting and on-boarding• Responsible for annual report• Manages employee giving program • Writes weekly internal newsletter articles• Manages annual budget• Writes and submits media releases and articles for publication, as well as award nominations• Cultivates and maintains media contacts• Manages board placement for leadership• IDEA Council member (Inclusion, Diversity & Equity Advocate Council)• Formed and Lead Women’s Employee Resource Group (ERG)• Participates in Wellness ERG• Generates and manages Government Relations activities

• Marketing, Communications & PR for The Alliance/Alianza Business Assistance Center – paid for by CARES funding for small businesses - all services provided in English and Spanish• Work with English and Spanish speaking businesses to overcome obstacles from pandemic• Write all content and collateral for website, press releases, collateral, social media, videos, email, text• Develop and manage events • Collaborate with other community organizations to promote center to businesses throughout Adams County• Agency Management - traditional media, digital media & media relations • Negotiate sponsorships and partnerships • Work with partner companies to promote counseling and workshops (SBDC, SCORE & Mi Casa)• Grant promotion and processing

Managed Service Line marketing, hospital marketing & community engagement Led all community engagement efforts, negotiated and managed sponsorships, partnershipsDeveloped and managed all events, including a City of Westminster event with Metro North ChamberCollaborated with Smart Commute to provide transportation by developing a new bus route in our areaServed on Directors Collaborative, working strategically with C-Suite and all other DirectorsWrote content for collateral, website, social media, speaking engagementsWorked collaboratively with physicians, patients, staff to produce patient experience videosTrusted advisor and key point of contact for key stakeholders and hospital leadershipReported progress to internal stakeholders, including KPI’s, NPS, and brand equityManaged service line, hospital marketing, sponsorship and community engagement budgetsManage market presence for key physicians, services, service lines Developed and implemented strategic marketing plansDirected community relations strategy, including sponsorships and community events, and worked on Delivered consistent, on-brand messages and executed social and owned media strategies
Collaborated with digital team and outside agencies to build strategies and tactical plans for service line, physician and hospital digital plansWorked with the Sales & Growth and Physician Alignment teams to support provider and practice marketing effortsProtected brand alignment throughout all photography, video production and collateral developmentCollaborated with agency to develop and create television commercials for the systemMaintained knowledge regarding operating group strategies, hospital operations, and local market goals and objectivesUnderstood & anticipated industry trends, market changes, and consumer behaviorWorked with both the St. Anthony North Health Campus Foundation and Avista Adventist Hospital Foundation to help cultivate donors and manage donor relationships.

Manage and create all marketing/sales collateral, website design and content, public relations, social media, event marketing, speaking engagements and more for clients in the following categories: Telemedicine, banking, non-profit, government.

Manage all marketing, social media, and public relations activities. Write content, manage relationships, manage all branding for telemedicine.

SaaS platform for mobile gift, payments and loyalty. Client Relations and management from On-boarding to Training to Operations to Marketing. I negotiated contracts, managed all aspects of our Tradeshows, handled Public Relations, Analyst Relations, Advertising, Social Media and Business Development, plus Reseller and Referral Partnerships. I worked with clients to deliver requirements to the development team and worked closely with them to build the right products and trained on our web portal and dashboard. Marketing covered website development and copy, sales brochures, back-end help with SMS text and email campaigns, tradeshow communications, CRM (salesforce) and much more.

Managed a 14 person marketing department