Kimberly Brander Email & Phone Number

Calgary, Ab, Ca

Canada

Advance organizational capabilities in communications and marketing through collaboration to develop structure, process and alignment with organizational values and goals.

Calgary, Alberta, Canada

Leading a small and amazing team of six that’s responsible for communications, marketing, events, and fund development.

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Marketing communications, brand auditing and development, website management and analysis.Community engagement and change management.

Calgary, Canada Area

Foused on improving the employee experience for field teams located across Canada, I executed a mini-communications audit that included analysis and evaluation of the employee journey. Communication strategies were created that focused on audience segmentation, message alignment, medium and cadence to cut through the noise to provide the information teams needed to do their jobs nationally. Created a new team and strategy for content communications and delivery. Utilized direct feedback and analytics to support a continuous cycle for improvements. This resulted in a 62% increase in the national employee email read rate in the first 3 weeks after implementation and was sustained for a further 9 weeks before seeing a variance due to COVID-19. Working with senior leadership, I led the field teams operational COVID-19 crisis response communications, distribution and channel management and partnered cross-functionally to support the GTM teams successful launch of Shaw Mobile.

Red Deer, Alberta, Canada

Implemented The City of Red Deer’s 2019 Canada Winter Games marketing plan. Led, developed and implemented a national advertising campaign, social media strategies, experiential event installations and implementation of new digital assets. Created the The Spirit of Sport TSN commercial engaging like-minded citizens to participate and represent sport, culture and cuisine in their City. This resulted in a 31% increase in avg. time on site and the organic CTR over 6% with a 42% increase in new traffic to the website.

Calgary, Canada Area

Responsible for planning and delivery of B2B trade shows both regionally and nationally. These include the management of Canada’s West Marketplace® 2016, hosted in Jasper, AB in partnership with Tourism British Columbia. Led a team that managed contractors, logistics, engagement and stakeholder relations (over 300 international delegates attended and over 175 Alberta partners) and budget management.Led Travel Alberta's presence at Rendez-vous Canada (RVC) Montreal 2016 in addition, I provided leadership as Co-Host for RVC2017 hosted in Calgary in partnership with Tourism Calgary (over 1800 national and international delegates attending). Project managment included leading the host committee meetings and partnerships, liason with TIAC, contract negotiations, and overall execution of the host night experiential event at Studio Bell and 4 day event.

Calgary, Canada Area

Provided corporate internal marketing and communications strategies, projects, and campaigns through digital and traditional mediums to a nationally dispersed workforce. Managed the internal communications team, the employee intranet, and internal events that supported the ATCO brand and increased employee engagement. Other responsibilities included organize and managed the corporate bi-weekly content scrum, crisis communication, managed corporate SWAG, and sponsorship.

Calgary, Alberta Canada

Provided corporate internal marketing and communications strategies, projects, and campaigns through digital and traditional mediums to a nationally dispersed workforce.

Calgary, Canada Area

Responsible for business development and to identify, qualify and engage with cllients and candidates for search assignments. Lead all stages of the search process and work collaboratively with researchers, peers, administrative staff and clients.

Calgary, Alberta

Provided strategic corporate internal marketing and communications to City employees. Developed content and digital strategies, managed The City’s corporate employee intranet site myCity (utilizing video, gamification, social media and interactive webparts) that increased employee interaction with information by 238% in 6 months.

Provided strategic communications, marketing, e-strategies, website and event support that elevated the University’s strategic priorities, academic plan and reputation the University of Calgary.

Calgary, Canada Area

Provided strategic communications and marketing, e-strategies, website and event support for the Human Resources Department. Partnering with other business units and Directors, the Human Resources department's goals were elevated to reinforce awareness of the University's culture and the programs available to employees.

Calgary, Canada Area

Responsible for strategic marketing and communications planning and implementation for recruitment, alumni, stakeholder and fundraising campaigns. Developed and implemented digital and traditional marketing strategies.

Design Illustration, Graphic Design - High Hons.

Bach Of Management, Marketing