Kacey Ruben Email & Phone Number

• Lead and own the performance of a team of 8 brand marketing managers, providing coaching, oversight, and development to ensure alignment with best practices and foster a culture of innovation and continuous learning.• Proactively monitor marketing campaigns and consumer insights for risk factors, anticipating and circumventing potential threats to optimize marketing strategies and tactics for high return on ad spend.• Direct the development and execution of marketing strategies, ensuring alignment with brand goals and effective demand capture, resulting in 15% increase in brand visibility and 20% growth in customer engagement.

• Spearheaded innovative demand generation strategies through paid, organic, and direct marketing channels, resulting in 30% year-over-year surge in marketing-generated leads across multiple home services companies.• Pioneered the establishment of standardized KPI tracking templates for campaigns, which were subsequently adopted by the entire marketing team. These templates facilitated the weekly measurement, analysis, and reporting of campaign impact, providing valuable data-driven insights that informed decision-making processes and enabled continuous optimization of marketing strategies.• Managed and tracked annual marketing budgets exceeding $2 million, demonstrating meticulous resource allocation skills that maximized ROI and drove a significant 15% increase in marketing-generated revenue.

• Orchestrated the development of comprehensive creative timelines, budgets, and calendars for over 7 client accounts, ensuring efficient project management and delivery.• Proactively generated 10-15 high-impact deliverables weekly, spanning print, social media, web, email and videos.• Innovatively leveraged the growing trend of vertical video on social media, pioneering a strategy that catapulted engagement by 137% on Instagram and garnered over 5,000 views on TikTok within the initial 90-day period, enhancing brand visibility and audience engagement.

• Managed day-to-day operations for 5+ client accounts in a fast-paced agency, ensuring on-time deliverables and fostering strong client relationships.• Drafted compelling pitches, press releases, and op-eds that secured 60+ national, regional, and local media placements, significantly enhancing brand awareness.• Utilized project management tools like Monday.com for streamlined coordination, contributing to a 100% on-time delivery rate and efficient project execution.

Manassas, Virginia, United States

• Edited 2-4 videos each month transforming footage and assets into compelling, dynamic, and emotive stories about the brand for social media, web, and TV broadcast.• Curated educational programming and maintained the weekly broadcast schedule for a local TV channel.• Operated TriCaster switcher, Panasonic and DSLR cameras, audio mixer, and lavalier microphones.

Fairfax, Virginia

Master Of Arts - Ma, Communication And Business Leadership

Bachelor Of Arts - Ba, Communication - Electronic Media