Kacey Ruben Email & Phone Number

• Lead and own the performance of a team of 8 brand marketing managers, providing coaching, oversight, and development to ensure alignment with best practices and foster a culture of innovation and continuous learning.
• Proactively monitor marketing campaigns and consumer insights for risk factors, anticipating and circumventing potential threats to optimize marketing strategies and tactics for high return on ad spend.
• Direct the development and execution of marketing strategies, ensuring alignment with brand goals and effective demand capture, resulting in 15% increase in brand visibility and 20% growth in customer engagement.

• Spearheaded innovative demand generation strategies through paid, organic, and direct marketing channels, resulting in 30% year-over-year surge in marketing-generated leads across multiple home services companies.
• Pioneered the establishment of standardized KPI tracking templates for campaigns, which were subsequently adopted by the entire marketing team. These templates facilitated the weekly measurement, analysis, and.
• Managed and tracked annual marketing budgets exceeding $2 million, demonstrating meticulous resource allocation skills that maximized ROI and drove a significant 15% increase in marketing-generated revenue.

• Orchestrated the development of comprehensive creative timelines, budgets, and calendars for over 7 client accounts, ensuring efficient project management and delivery.
• Proactively generated 10-15 high-impact deliverables weekly, spanning print, social media, web, email and videos.
• Innovatively leveraged the growing trend of vertical video on social media, pioneering a strategy that catapulted engagement by 137% on Instagram and garnered over 5,000 views on TikTok within the initial 90-day.

• Managed day-to-day operations for 5+ client accounts in a fast-paced agency, ensuring on-time deliverables and fostering strong client relationships.
• Drafted compelling pitches, press releases, and op-eds that secured 60+ national, regional, and local media placements, significantly enhancing brand awareness.
• Utilized project management tools like Monday.com for streamlined coordination, contributing to a 100% on-time delivery rate and efficient project execution.

Manassas, Virginia, United States

• Edited 2-4 videos each month transforming footage and assets into compelling, dynamic, and emotive stories about the brand for social media, web, and TV broadcast.
• Curated educational programming and maintained the weekly broadcast schedule for a local TV channel.
• Operated TriCaster switcher, Panasonic and DSLR cameras, audio mixer, and lavalier microphones.

Fairfax, Virginia

Master Of Arts - Ma, Communication And Business Leadership

Bachelor Of Arts - Ba, Communication - Electronic Media