Kacie Ricci Email & Phone Number

Boston, MA, US

Santa Clara, California, US

New York, NY, US

New York, NY, US

San Francisco, CA, US

New York, NY, US

Boston, Massachusetts, US

Denver, CO, US

New York, NY, US

Cambridge, Massachusetts, US

• Piloted “From Rep Sends” at HubSpotOverview: Worked cross functionally with Business Operations to implement “from rep” automated email communication to improve engagement and decrease conversion timeResultso 54% open.
• Worked with executives and sales leadership to redefine Agency Partner Program value proposition and train channel sales reps on the new go-to-market strategy
• Supported team of 18 sales representatives to driver over 100% MQL attainment MoM
• Created and executed marketing activities and campaigns for top, middle, and bottom of the Agency Partner funnel
• Composed copy, tested and sent email marketing campaigns to database of over 75,000 agency leads
• Coordinated, planned, and executed monthly Partner Spotlight webinars featuring top agency partners

Framingham, Massachusetts, US

• Facilitated a training program for internal employees around Applause's offering and internal process
• Assisted sales representatives with sales calls and helped provide guidance throughout the sales process
• Developed prospect and customer facing presentation decks for clients of all sizes including enterprise companies
• Conducted competitive intelligence research to better equip the sales organization when competitors are encountered
• Created multiple eBooks and whitepapers around companies offering tied to certain products/industries
• Served as liaison between the product teams to communicate release notes both internally and externally

Palo Alto, CA, US

• Responsible for improving segment’s involvement in the VMware User Group Conferences with the goal of increasing attendee traffic to the booth in order to capture more leads to be pushed through the pipeline
• Worked on the team that created and launched a customer lifecycle pilot consisting of both email and direct mail components
• Served as Project Manager on the SMB and Commercial segment webcast program
• Worked with an external social media agency on the content calendar and reporting of all VMware SMB social media channels
• Managed relationships with two external vendors for creation and distribution of promotional material for events
• Collaborated cross-functionally with the Corporate Marketing Events team to create post-tradeshow communications

Framingham, MA, US

• Served as Project Manager on the launch of Facebook Timeline for Staples brand page
• Responsible for daily moderation of Facebook page and handling all customer conversations while collaborating with customer service teams
• Managed full content calendar for Facebook page; collaborating with marketing teams, social media team, and in-house agency
• Worked with in-house advertising agency to create Facebook posts to increase general engagement
• Created monthly Facebook reports to summarize page’s performance
• Acted as moderator for the Small Business Push campaign; an eight week video contest with over 500 entries

US

• Selected to attend a sales meeting with the senior staff of the U.S. Food Service in Chicago, IL
• Updated all social media outlets and created Facebook and Twitter posts to respond to customer questions/comments
• Created and sent out monthly company newsletter using Constant Contact
• Prepared sales samples for presentations conducted by sales team of eight
• Attended gluten-free events and in-store demos to sample products
• Conducted market research on competition

Bachelor Of Science (B.S.), Marketing/Management

Education record