Kaci Smith Email & Phone Number

United States

United States

• Manages media planning, media activation, and product monetization for a large sporting goods retail media network (RMN).
• Leads a team of three in daily media operations, pre-launch, post-launch, media planning, media activation, and media optimization.
• Oversees and assists in MVP ad product launches, running performance and a/b tests.

United States

• Worked within CVS Health’s Retail Media Network (RMN), CVS Media Exchange (CMX)
• Hands-on keys experience: Media Planning and Media Activation for CMX Media Exchange / Retail Media Network (RMN). Focus/Pod: Beauty, Personal Care, and Consumables
• Technology: Google Ad Manager 360 (GAM), DV360, CM360, Tableau Dashboards, Microsoft 365/Microsoft Excel, Facebook/Meta Ads Manager, Pinterest Ads Manager, Placements.io, WorkFront

Austin, Texas Metropolitan Area

• The Product and Service Operation’s (PSO) mission is to build a service engine that solves and prevents Meta’s customers’ problems. The Meta PSO New Products team is an operations-driven organization, involved.
• Managed the new product development for Facebook and Instagram apps, working closely with cross-functional teams, like sales, products, marketing science, and engineering to maintain quality assurance (QA) and.
• Analyzed data analytics through a/b testing of new product features to find patterns and inform internal and external stakeholders (Fortune 500 partners) which new advertising/analytic services/features would be.
• Implemented statistical process control before new product tests began by offering predictions for audience budgets and audience reach (impressions) using R/RStudio; gathered necessary assets for client onboarding to.
• Directed new project initiatives and technical trainings for new hires as a Team Lead and Senior Trainer; identified efficiencies to improve work flows and initiate a revamp for PSO NP Ops’ knowledge base.

Austin, Texas Metropolitan Area

• Patented stratEDGE® App provides a system and method for analyzing online advertising platforms to determine which digital advertising campaigns earn the most money. The system facilitates the maximization of return on.
• Managed Google Ads (Display, Search, Video), Facebook, Instagram, LinkedIn, and Twitter campaigns, using A/B+ testing, to drive conversions and gather other insightful data.
• Oversaw and mentored the development team to manage project sprints, ensuring adherence to deadlines to meet market/customer needs.
• Systematized a patented predictive analytics module that uses dynamic questions to identify the social media channels, placements, and content that will earn a business the highest return on advertising spend (ROAS).
• Developed and spearheaded risk management strategies to reduce risk in the app's market, technology, and development/execution.
• Negotiated partnerships with key stakeholders from Amazon, Facebook/Instagram, Google, LinkedIn, and Twitter to receive special access to developer APIs, requiring adherence to legal compliance reviews.