I am a LSE graduate passionated about using technology, data and idea to transform people’s lives at a colossal scale. My peculiar background of philosophy and statistical analysis enables me to understanding human behaviour and the future of society in an unique perspective. A deep understanding of “preferences” is at the heart of my approach: 📈 Descriptive: Advanced analytics to uncover the structure of people’s preferences.💛 Normative: Moral philosophy and happiness economics to critically evaluate preferences.💡Transformative: Technology and behaviourial economics to facilitate or transform people’s choices and preferences.Currently at The Trade Desk, I’m advocating the Open Internet - an open marketplace of ideas, content and commerce; an ecosystem that empowers brand decisioning and fuels journalism and online experience. With a deep technical understanding on the mechanics of programmatic advertising, I am consulting some of the world’s largest CPG, consumer electronics, finance and hospitality brands in their campaign executions, performance optimisations and post-campaign insights. Beyond programmatic advertising, my expertise spans across multiple fields in social science, humanities and business:📊 Marketing Analytics, Data Mining and Machine Learning: • Trained in analytics at LSE and graduated with a high distinction. • Applied analytical tools such as k-means clustering, sentiment analysis and classification models to derive consumer insights. • Conducted various experiments with discrete choice models to estimate people’s willingness to pay for product features. 💛 Social Impact and Moral Philosophy: • Researched on moral aggregation and co-founded Effective Altruism Hong Kong to advocate an evidence-based and transparent approach to do good. • Wrote my undergrad dissertation on the moral demandingness of consequentialism, which was named by The Undergraduate Award as a highly commended paper. 💊 Ethics and Health Economics: • Supervised by a US Department of Health & WHO advisor for my dissertation on moral aggregation in the context of healthcare. • Defended the moral imperative to make healthcare cost-effective while balancing and operationalising considerations of equality and sympathy for my postgraduate research. 👾 Startup and Tech Community:• Driven growth for Jumpstart Media – an Asia ecosystem builder – as the first employee. http://kaden.online
Listed skills include Analytical Skills, Analytical Reasoning, Digital Marketing, Editing, and 47 others.