Senior Marketing Specialist
Current-Participated in determining the company's marketing target strategies and implementing the determinedgoals.-Created marketing plans in line with long-term goals.-Managed the process of determining the content of advertising communication strategies and reportedthe performance of all digital performance marketing channels.-Developed new online marketing methods, channels, campaigns, and activities to increase sales andstructured communication with forecast modeling targets.-Contributed to the creation of the annual brand and marketing activity plan and budget.-Managed social media, corporate communication, public relations, agency, and 3rd party companymanagement channels related to company and brand activities.-Managed the brand's image and reputation, developing strategies to increase brand awareness.-Supported marketing activities including training, fairs, seminars, and customer events.-Determined the design and content of the brand's image/campaign/other advertising printed materials,specified their technical details, and followed up the purchasing process.-Created the media plan and budget, ensured implementation in accordance with the plan and timeline,in collaboration with the media purchasing agency, and reported results.