Lead the marketing efforts for CSA and identify guidelines for producing promotional content and interacting with customers. Develop marketing and service policies, programs, and systems, to support CSA’s strategic direction and help to align business plans with organizational objectives. Develop and maintain relationships with current and potential clients and partner with the management team to ensure the best possible service and effective communication to clients.

Work directly with clients to fully understand their goals, help them understand the services CSA Education offers, and establish how CSA can exceed their expectations; interact across all project teams to ensure the best possible service and effective communication with clients; maintain and build existing client relationships while also developing new ones; drive strategic marketing initiatives.

Supervise the project management team; effectively train PM's on best practices and help troubleshoot as needed; liaise with internal production departments; serve as point-of-contact for customer teams and oversee project assignments and quality; qualify and hire new freelancers; engage with the customer base to nurture relationships; work with KAM's to grow business; work with the VP of Operations on data reporting, strategy and processes.

Manage both the print and digital book production processes from start to finish; build relationships and communicate effectively with authors, publisher, freelancers, and onshore/offshore colleagues; manage billing process on projects; report project status weekly, and troubleshoot as needed. Effectively manage complicated print projects for a variety of business units including Science and Math. Manage copyediting, proofreading, indexing, art program, permissions, and alt text processes with… Show more Manage both the print and digital book production processes from start to finish; build relationships and communicate effectively with authors, publisher, freelancers, and onshore/offshore colleagues; manage billing process on projects; report project status weekly, and troubleshoot as needed. Effectively manage complicated print projects for a variety of business units including Science and Math. Manage copyediting, proofreading, indexing, art program, permissions, and alt text processes with freelancers, offshore, and other vendor teams. Learn digital production process to serve as main resource and effectively manage publisher’s digital titles for the Math business unit. Show less

Assist clients with the strategic development of social media marketing programs, including the creation of digital media content; provide professional editorial services including writing, copy editing, proofreading, and project management across professional and academic services and industries

Developed social media strategy for Klein Tools' global channels; executed marketing campaigns in the social space; actively sought out emerging mobile and digital opportunities. Created and managed content for company's global social media presences, including Facebook, Instagram, YouTube, Twitter, Google+, and LinkedIn. Continually monitored and measured KPI's in each of these areas to help evolve Klein Tools' online social presence globally. Actively engaged with social community on all… Show more Developed social media strategy for Klein Tools' global channels; executed marketing campaigns in the social space; actively sought out emerging mobile and digital opportunities. Created and managed content for company's global social media presences, including Facebook, Instagram, YouTube, Twitter, Google+, and LinkedIn. Continually monitored and measured KPI's in each of these areas to help evolve Klein Tools' online social presence globally. Actively engaged with social community on all channels and provide customer support. Monitored social brand and competitor mentions by implementing social listening campaigns. Provided live event and trade show social media coverage. Trained employees on personal social media best practices. Show less

Developed multimedia marketing campaigns focusing on product values; campaign materials included sales literature, customer communications, website copy, training and sales presentations, print and web advertising, social media content. Created social media strategy for the company and incorporated into larger media plans. Conducted social media training and education to stakeholders within the company. Provided trade show support and developed relationships with the different lines of business… Show more Developed multimedia marketing campaigns focusing on product values; campaign materials included sales literature, customer communications, website copy, training and sales presentations, print and web advertising, social media content. Created social media strategy for the company and incorporated into larger media plans. Conducted social media training and education to stakeholders within the company. Provided trade show support and developed relationships with the different lines of business and market segments. Show less

Coach and choreographer for youth all-star competitive dance teams.

Managed all processes involved in developing new marketing collateral, including the editorial, design, and approval processes. Led writing and editorial processes for articles published internally and externally, including interviewing Partners and drafting articles to completion. Managed and distributed internal communications to synthesized audiences. Managed and updated various internal databases and websites.

Managed the textbook production process from manuscript to bound book, including regular interaction with authors, coordinating freelance editors and proofreaders, supervising the production team, and obtaining photo, art, and text permissions.

Assisted Project Editor by preparing manuscript for copy editing, compiling text and art corrections for various freelancers, applying for CIP data through the Library of Congress, creating and updating art logs, obtaining photo and text permissions, and creating tagging guidelines for the production team.