- Spearheaded innovative solutions for video streaming, controls, chat, and account settings, driving platform advancement and impacting 475+ million monthly users worldwide.- Collaborated cross-functionally with product managers, QA, and software engineers to conceptualize and deliver new features.- Responsible for research, user flows, ideation, wireframing, and high-fidelity prototype production for iterative design improvements through user testing and split testing.

- Led the redesigning of 5 tabs on a social networking app’s UI by implementing an agile design process and adding onto existing design systems, increasing the number of daily active users by 33%.- Conducted 50+ user interviews and used insights to restructure the app to make a clear information hierarchy, reducing cognitive load and resulting in a 45% increase in user onboarding completion rates.