Associate
CurrentSkills: Sales Channel Strategy · Marketing Measurement · Customer Insights · Customer lifecycle Management · Field Tools Strategy · Audience Targeting · Segmentation Conduced 20+ marketing measurement engagements, scope ranging from measuring business unit wide growth, marketing organization initiatives, to individual marketing campaigns.Other engagements includeSales force effectiveness tracking and improvementSales tools strategyCustomer segmentation for campaign targetingOperating model revampDIA Associates is an analytics-driven strategy consulting firm. Our high-impact solutions seamlessly integrate traditional strategy and sophisticated analytics. We deliver lasting value for leaders in Financial Services and other industries.