Kaila Walsh (Narum) Email & Phone Number

Minneapolis, Mn, Us

-Develop and oversee implementation of all marketing plans, including editorial and social media calendars, digital advertising and new product launches-Manage content strategy for blog with over 30,000 views/week -Oversee a team of more than 35 writers and editors-Manage all creative assets for blog content, social media, infographics and video production-Oversee implementation of social media strategy for multiple outlets with more than 100,000 active followers

Greater Minneapolis-St. Paul Area

-Managed scope, budget, timeline and logistics of Subway Restaurant marketing campaigns for a 5 state territory by working with an internal, cross-functional team-Redesigned and chaired an in-depth competitive analysis study that analyzed market trends in over 120 restaurants across the Midwest-Chaired the annual Bed Race for Bridging event for Subway Restaurants that has raised more than $1 million since its inception-Researched new market opportunities for Subway Restaurants by analyzing demographic, psychographic and geographical data -Managed a $200,000 advertising budget for the Minneapolis Subway market

Greater Minneapolis-St. Paul Area

-Managed cross-functional relationships with procurement, marketing strategy, creative and financial partners to create effective and appealing in store marketing-Chaired an improved process to increase cross-functional communication-Facilitated execution process on the grocery team by managing financial resources, timing & action, signing elements and creative input-Assisted in managing a $30 million budget for campaigns in grocery development

Eden Prairie, Mn

-Created and designed marketing concepts for 10 new products that launched into over 400 grocery stores-Created yearly marketing calendar and executed all related activities including: design, social media, PR, website design, event planning and guerrilla marketing planning-Worked with sales team to ensure products were merchandised correctly in store

Greater Minneapolis-St. Paul Area

-Maintained and entered ticket data in order to verify revenue and accounts receivable information-Coordinated multiple facilities’ contract parkers’ invoices and payments

Greater Minneapolis-St. Paul Area

-Created an organization system for play training-Assist the coaches with day-to-day tasks associated with recruiting, scheduling and answering the phones

Richfield

-Implemented and managed a fuel payment system in order to more accurately track and reduce spending-Coordinated payroll processes such as verifying hours and calculating pay-Managed accounts payable account and ensure payment is made on time

Coon Rapids, Mn

-Guided guests through their appointments by welcoming them at the door and providing assistance through departure-Monitored cleanliness and organization of spa

Bachelor'S Degree, Marketing And Entrepreneurial Management

Activities and Societies: Colleges Against Cancer, Habitat for Humanity

Culinary Arts