Kaitlin Laski Email & Phone Number

Los Angeles, California, United States

At the Girl Scouts of Greater Los Angeles, I wear multiple hats – from creative design and event planning to curriculum planner and a spare camp counselor called Miss Cheesecake. I’ve led and designed impactful initiatives in graphic design, video editing, content creation and a website migration, playing a crucial role in modernizing the organization's digital identity, advancing DEIA efforts, and empowering youth on topics like leadership, mental wellness, and getting outdoors. I direct social media and email marketing campaigns for retail seasonal promotions, as well as uplift our events, and Girl Scout programming. Each Fall and Winter, I lead the design strategy for paid ads during Fall Recruitment and Girl Scout Cookie season. The event planning side of my role involves organizing and executing each annual event including our top fundraiser, SheLeads, the Highest Awards ceremonies, facility open houses, board retreats, and CEO meetings. Virtually, I’ve developed and co-hosted webinars that equipped over 400 Girl Scouts with essential marketing skills for their Fall Product and Cookie Season businesses. One of my favorite initiatives I’ve enjoyed has been reviving the Girl Scout Advisory Bureau (GAB) alongside my colleague. Together, we created a curriculum focused on media literacy, public speaking, and communication skills featuring quarterly sessions with subject matter experts. Through this mentorship, the Girl Scouts evolve into the council’s brand ambassadors, representing GSGLA in interviews, key events, and marketing campaigns.

United States

Wildest Creations was created to empower individuals’ creativity - whether they’re an individual planning an event or an entrepreneur that needs a brand identity. This is my freelance business where I take people’s ideas and turn them into reality, weaving their narratives through design, custom illustration, websites, and events. As a creative, I’ve helped entrepreneurs such as Santa Cruz Harpist, Nadine Gregg, Life Coach, Lania Florio, Grief Coach, Angela DeSalvo with branding kits, websites, landing pages, and social media content. I also coach non-technical folks with learning the power of social media, email marketing, how to use tools like Canva and Google Suite, and more - empowering them in their businesses. As an event planner, I’ve worked with several weddings and revived a local small-town summer festival in Michigan. My assistance has ranged from planning, designing, gathering sponsorships, keeping teams organized, and ensuring day-of runs smoothly. This is a company that I run in my spare time, because I love to see people take the leap into the unknown and create awesome things. And sometimes, you just need a creative friend to make it happen. Your wildest creations matter.

Los Angeles Metropolitan Area

I planned and oversaw a team of 20 seasonal staff members for a 30-day Halloween experiential attraction at St. Louis Union Station, which attracted thousands of visitors. Additionally, I designed and led on-site logistics for the WalkUnited5K with United Way of Greater LA and the LA Rams, marking the first 5K held at the new SoFi Stadium. I spearheaded the strategy for signage orders, promoting sustainable efforts through evergreen usage, managed over 20 vendors and sponsors, and assisted with event setup/tear-down. As the event stage manager, I coordinated performances by entertainers like DJ Malski, the LA Rams Cheerleaders, and local youth dance teams.Furthermore, I produced the Make A Wish Gala with Make A Wish of Tri-Counties and the LA Rams, where I introduced "RAMily Feud," a variation of Family Feud featuring Rookie players from the new football season. During the gala, I managed setup, oversaw programming as stage manager, and supervised volunteers running auction tables.At the NFL Corporate Sponsors Gala, I managed day-of logistics, served as programming stage manager, and acted as a liaison for A-list celebrities such as Aloe Blacc, Erin Andrews, and other NFL players and coaches. Additionally, I contributed to planning events such as the Polar Express Experience at STL Union Station and the Girls Inc. Wellness Fair with Marina Del Rey Middle School and Headspace.

Los Angeles Metropolitan Area

Bringing my event production skills to help covid-19 vaccination sites run smoothly around the Greater Los Angeles area. Notably, acted a site lead for the largest vaccination site in Los Angeles at Dodger Stadium, that garnered 1 million in foot- traffic. Later, I led four travel teams across the state of California to reach communities that would not otherwise have easy access to the vaccines reaching hundreds of more patients.

Los Angeles, California, United States

Floraloom is a full service event and floral design studio, partnering with local makers and artists to create unique company events, activations, and team outings of all sizes. As an artist myself, I enjoyed working closely with and learning about the world of florals from the talented Founder and Owner, Colleen Monroe. Assisted with sales development and partnerships and creative marketing strategies as well brought the vision to life onsite at events.

Los Angeles Metropolitan Area

Managed client relations during a short 3-month contract with the post production of AT&T commercials. Assisted with large food and beverage orders, office management, inventory, and planning the end of project celebration. *Please note that this contract would have been extended but the pandemic unfortunately started soon after this project completed.

Los Angeles, California

Worked closely with the automotive industry, specifically Hyundai and Genesis. Event coordinating and producing, analytical and strategic thinking, managed budgets, used data-capture technologies, maintained client relations, engaged with consumers, talent acquisition, worked closely with our partners such as the NFL, Simon Mall properties, local projects like Outfest, Fusion Fest, Topgolf, LA Chambers Orchestra, and more. Managed brain storm sessions with the creative team working to build content and onsite signage, graphics, and other digital assets.

Kalamazoo, Michigan Area

Promoted to Marketing Coordinator within my first year, where I used my Event/Experiential Marketing background to leverage the Arcadia brand and refresh its events off-premise with our Sales Team, Retailers, Wholesalers, and Distributors. All while continuing to act as the current Events Coordinator for on-premise private parties, fundraisers, and musical performances. Working closely with brands and large groups such as Stryker, Biggby Coffee, Western Michigan University, Motorhead (the band) Road Crew craft beer, Kalamazoo River Valley Trails, Downtown Kalamazoo Inc., Parks & Recreation, Michigan Farmers, etc. Smaller parties included weddings, rehearsals, receptions, birthdays, and holiday parties. Worked with artists to put Arcadia on the Art Hop map, Kalamadoodle, Geeks Who Drink, Kalamazoo Odyssey, Pitch Zoo, and more to bring an experience to the venue. Oversaw and managed the social media coordinator and the music coordinator, and later the new event coordinator.

701 E Michigan Ave. Kalamazoo Mi

Created logistical plans, designed marketing materials and recruited and trained volunteers and staff for private parties, festivals, and charitable events. Working closely with brands and large groups such as Stryker, Biggby Coffee, Western Michigan University, Motorhead (the band) Road Crew craft beer, Kalamazoo River Valley Trails, Downtown Kalamazoo Inc., Parks & Recreation, Michigan Farmers, etc. Smaller parties included weddings, rehearsals, receptions, birthdays, and holiday parties. Strategizing and designing all marketing materials with the Marketing Coordinator using Photoshop. Managing schedules for onsite parties, offsite events, food truck events, and brewery tours. Re-defined the way the staff communicated and ran events with new educational materials and schedule books.

Kalamazoo, Michigan Area

A Silicon Valley start-up that made its way to over 150+ college campuses eventually landing at Western Michigan University. It is a delivery app based off the mantra “Delivery by Friends, For Friends”. A guerilla marketing/brand ambassador initiative to increase downloads, receiving 250+ a week. Within 1 month, I was promoted to campus lead where I led team meetings, delegated tasks, increased brand partnerships and relations within the community on campus and off, and created the team schedule.

Kalamazoo, Michigan Area

Recruited from my previous job with the city to assist managing the internship program and oversee the execution of events. Planned large community events such as the Kalamazoo Holiday Parade and News Years Fest as well as smaller private events such as charity galas and casino nights. Practiced cold-calling, created sponsorship campaigns, recruited and trained volunteers, worked closely with vendors, venues, photographers, and videographers, built raffle prizes and baskets, maintained relations with the City of Kalamazoo, Downtown Kalamazoo Inc., and Western Michigan University.

Kalamazoo, Michigan Area

My first paid-job for events specifically. I had planned several events prior through school organizations, but it wasn’t later until I found I had a true passion for Event Planning and Marketing. This job validated my decision to switch over from the health field. Working for the city of Kalamazoo I maintained relations with other city government officials, and partners such as Downtown Kalamazoo Inc. and the Growlers baseball team, as well as many after-school programs. Designed marketing materials, planned and executed family-friendly events, recruited volunteers and trained them, and stepped in as a substitute camp counselor.

Kalamazoo, Michigan Area

Worked closely with professors, teacher assistants, and the office staff. Assisted with administration tasks such as filing, organizing, sorting mail, guiding students, and cleaning. Helped with event management for the National History Day competition. Created social media content, and managed the help desk and online communications.